The industry must welcome SELF-DECLARATION against misleading communication.
The advertising industry must work with the government to iron out the process and welcome the SELF-DECLARATION to fight misleading ads.
Category Archives: ADVERTISING MARKETING
ELECTION 2024- Politician Brand Image Impact
Politician Brand Image reflects many things, but election results and the runup to elections impact it the most. Here is to Election 2024.
Spam Chronicle- The Insightful Corporate Connect awards.
My in-box is suffering from the flood of corporate awards offering to accelerate my brand growth- exposing them here.
GoaFest – Evolution, Challenges, and the Quest for Balance.
GoaFest this year will be on the shores of Lake Powai in Mumbai. It has evolved but still has a few things to take care of.
Social Responsibility- Growing Up & Giving Back
There was a time not so long ago when the biggest worries in life were how to eat ice cream before it melted or ensuring you got the best picture card in exchange. That was childhood—a time of freedom with hardly any responsibilities, let alone social responsibilities. But with age, the role roles and expectations… Read More »
AI-Generated Content: Originality, Creativity, and Copyright.
AI-created content does not pass the test of originality and human creation- thus, it is not commercially protected by copyright- so what should we do?
WAIT AND WATCH – BIGG BOSS.
Well BIGG BOSS has been my favourite show and here is why I recommend you to watch it again when it comes on air.
CRED-isation of Advertising- Most Don’t Get It.
CREDisation is the new way of communication in advertising. It must be effective for many brands to follow- but most will not get it.
We have collectively failed- consumer turst.
Allowing brands an unchallenged misleading advertising campaign, the industry has collectively failed the consumer trust.
Complaint Management- Comedy of mismanaged errors.
Complaints are part of business; however, how you handle and convert them into good customer experience matters.
