GoaFest – Evolution, Challenges, and the Quest for Balance.
GoaFest this year will be on the shores of Lake Powai in Mumbai. It has evolved but still has a few things to take care of.
Category Archives: ADVERTISING MARKETING
Social Responsibility- Growing Up & Giving Back
There was a time not so long ago when the biggest worries in life were how to eat ice cream before it melted or ensuring you got the best picture card in exchange. That was childhood—a time of freedom with hardly any responsibilities, let alone social responsibilities. But with age, the role roles and expectations… Read More »
AI-Generated Content: Originality, Creativity, and Copyright.
AI-created content does not pass the test of originality and human creation- thus, it is not commercially protected by copyright- so what should we do?
WAIT AND WATCH – BIGG BOSS.
Well BIGG BOSS has been my favourite show and here is why I recommend you to watch it again when it comes on air.
CRED-isation of Advertising- Most Don’t Get It.
CREDisation is the new way of communication in advertising. It must be effective for many brands to follow- but most will not get it.
We have collectively failed- consumer turst.
Allowing brands an unchallenged misleading advertising campaign, the industry has collectively failed the consumer trust.
Complaint Management- Comedy of mismanaged errors.
Complaints are part of business; however, how you handle and convert them into good customer experience matters.
Molley’s Vegetable Stall – Master Class in Customer Relations.
Molley, the vegetable street vendor, delivers a master class in customer relations if only you were willing to listen and observe.
Using archetypes & personification For Powering Manpower Alignment
Have you ever played or watched the game of TUG OF WAR or seen a boat race? If yes, you would know how collective synchronised aligned efforts bring the right results. And if the forces are not aligned, having the best of the team would not guarantee success. The same is true about business; achieving… Read More »
Being water-wise needs a behavioural change.
It was like any other Saturday morning. I was working on my laptop when the NUTGRAF newsletter landed in the email. For people unaware of it, it is a PAID weekly emailer that explains fundamental shifts in business, technology and finance that happened over the last seven days in India. And this week, it spoke… Read More »
