UNPAID TRAFFIC CHALLANS- CANNES WINNER 2026
Here’s a Cannes Gold -worthy idea for 2026. Firmly rooted in unpaid challans, Indian chaos, and creative redemption.
Category Archives: ADVERTISING MARKETING
Tag Line- Wear it. Repeat it. Protect it.
Forget new ideas—your best TAG line is probably rotting in a drawer. Use it or lose it… to your competitor.
CANNES: It is still worth it.
Oh, so much is said about Cannes and the awards- but the magic is still high- is it worth it or what makes it worth it
PRADA KOLHAPURI- When the west wears it, we swear by it.
With Prada Kolhapuri happening, we look at the humble piece of leather in a new light. Why does it happen? Why do we see things differently when the West appreciates it?”/>
‘Strategic Media Planning and Buying’ by Basant Rathore. Book Review
Strategic Media Planning and buying by Basant rathore- is a nice introduction and very useful for young professional. It is easy to read and has ample examples.
The IPL circus – we won’t have it any other way
IPL- Indian Premier League is no mere cricket tournament… it is festival where logic is suspended and personal brands perform.
The Trikal Tangle: Of Brands, Offence and a Trigger-Happy Audience
TRIKAL, the new Whisky, faced online trolling and a call for a boycott – a case of a trigger-happy audience or a wrong step by the brand.
Goafest: The Festival of Mirages and Nostalgia
GOAFEST – no doubt is the premier advertising festival of India- but it seems to be in a time warp needing fresh thinking. .
An Brand Brews Mental Health Over Chai
A brand makes a good initiative on MENTAL HEALTH. It asks audience to talk things out over a cup of tea- but does not tag the brand! Why?
Noise, Not News: How Social Media Hijacks National Crises
Social media hijacks the national crisis with too much unwarranted information, leading to disinformation. What is the solution?
