I was at the Press Club. The drinks were taking time to be served. The talk around the table was fragmented. A lot of Saala, Tu Kya Sab Janta Hai? (Hey, you think you know it all?) was in the air. The Pitch Madison Media report has been out for a while. Print has once… Read More: Will the newspaper business model ever change »
It has been some time since advertising and marketing lingo has entrenched itself in political battles. They are used and abused in election discussion and debates. Politicians are now fairly comfortable with terms like brand, positioning, public relations etc. Has the reverse been happening? Not an original thought. It was planted by one of my… Read More: The heady mix of Political Campaigns & Marketing »
The Goafest Abby deadline was extended and it surprised no one. It was not an exception to a rule. It was expected. The potential entrants knew deadlines would be extended. They live a life of extended deadlines. Agencies do it while pitching but forget the art when there are regular day-to-day interactions with clients. Unmet… Read More: DAMM THE DEADLINES? »
Now, what do you do in the land of Kamasutra with no –sex education, when a decently simplistic honest communication on ‘Consent in sex’ lands in your mail. Well first of you see it for what it is and then start looking at how and why it is still miles away in your ‘developing’ country.… Read More: ‘No Dancing around’ the CONSENT »
I must first share three things with you. One, I have taken a long time to read ‘STORM THE NORM; by Anisha Motwani. Two, Anisha Motwani is a friend and a fellow Marketing Buzzer, a thriving community of people with ideas and opinions. Three, I have earlier recommended the book on social media based on… Read More: ‘STORM THE NORM’ too simplified »
‘Annual Conclave’ in most organisations brings a smile to the faces. It is a not-promised but hinted reward for the last year performance. Or is it an investment into future performance. The jury is divided. Most take a middle path like many advertising campaigns and stick to ‘Investment in last year performers for next year… Read More: Where will you waste your annual conference this year? »
If I was to believe the team on ‘11 Minutes’ – anti smoking AV, then much before the SIN TAX by the finance minister in the coming budget, there is a steep escalation in the minutes of your life you lose by smoking. Earlier estimates while I was growing up used to be 2 minutes… Read More: At least now leave smoking on Sunny Leone’s request- 11… »
It is 7th April 2016. Late in the night Final publisher Abby just got claimed You will need an extra drink or two You need to get sloshed tonight Maybe, you will find a shoulder to wet. Maybe, 2017 will be better Maybe, drinks will not hit you Maybe, they will hit you harder You… Read More: PUBLISHER’s ABBY, THERE IS STILL TIME. »
The annual Pitch Madison Advertising Report is out and quite a few faces in media are smiling. It is a sunny forecast. Words people were waiting to hear. The euphoria is evident. The trust exists in the forecast. Like earlier PMARs, the industry is sure 2016 report will continue to accurate and directional. Then what… Read More: Missing the ‘TIP’ of a Tipping Point »
I have been trying to book ‘Freedom 251’. It is a 3G phone with a 4-inch WVGA resolution display, features a 1.3 Ghz quad-core processor, 1GB RAM, 8GB total storage space and a 3.2 megapixel camera on the back. A 0.3 MP selfie camera and a 1450 mAh battery. And the price a Dinnasouras jaw… Read More: The Magical Uncertainties of FREEDOM 251 »
