Category Archives: ADVERTISING MARKETING

Change the team! suggest you change the agency

AGK- Man with a Spine. An episode shared by CK GUNTUR. If you want to share an episode from your professional life  do connect with me. It was 1992, I was 23 years old, working as a management trainee in a pharmaceutical company in Ahmedabad. But, I had that inane desire to work in the… Read More: Change the team! suggest you change the agency »

The Ides of March: Are you ready for your next innings?

So, you are happy with your current job. You are doing so well. Everyone praises you. Is that making you complacent? Have you stopped looking at the future?Are you too secure in your current profile? The answers are best known to you. The answers will tell you where you are headed. May be the ‘T-junction’… Read More: The Ides of March: Are you ready for your next… »

I don’t see peace coming down with kabootar

Mumbai is a city battling with the nuisance of many problems and one of them is really the over population of kabootar (dove).  There are kabootar khanas (where dove can be fed) and people eager to feed.  Everyone is aware of the diseases and allergies caused by kabootars and their droppings, yet the universal symbol… Read More: I don’t see peace coming down with kabootar »

Will opening the house to India rejuvenate BIGGBOSS ?

BiggBoss Season 9 (BB9) came to an end yesterday night. Prince was declared a fitting winner among a host of miscast participants. Many viewers including me have been voicing dis-satisfaction. We pledged not to watch if unfriendly Mandana seemingly anti-Indian attitude wins. Her reaching the last 3 stage was a statement on her PR team… Read More: Will opening the house to India rejuvenate BIGGBOSS ? »

How and why Belgium’s top ad exec donated sperm for a national cause ?

I can imagine, the uproar such a campaign would have caused in India. If, that is IF, our Ad Club thought of running such a campaign. I don’t think that will ever happen. We move very small steps. We have taken some positives of pushing for a membership drive with life membership and linking event… Read More: How and why Belgium’s top ad exec donated sperm for… »

Which award will be missed if it goes missing? Lotus, Elephant, Lion, Abby or Pencil

I read the news on ADWEEK / ADFREAK and that made me turn around and re-look at the EGO WALL one has created with time. The trophies and citations stared back- as if they knew what was going through my mind. ‘If, I was to lose them will I miss them, are they important to… Read More: Which award will be missed if it goes missing? Lotus,… »

What I want at GOAFEST 2016.

April 7 to 9, 2016 will see the 11th edition of  Goafest. The event has survived a controversies and absenteeism. The team at the helm must be appreciated for doing such a fabulous job. This year afresh the Goafest team meeting important stakeholders – the advertisers, agencies, journalists and past jury members. That is a… Read More: What I want at GOAFEST 2016. »