Tweet Follow @S_kotnala SPECIAL MENTION OF KERALA STREET FOOD FESTIVAL. The above is an excuse to share what follows. Once again compliment Mathrubhoomi team for the fabulous job by them. The Kerala street food festival was more awesome than the stars at the show. It was huge and that would be an understatement. It… Read More »
Tweet Follow @s_kotnala The International Advertising Association India Chapter’s Silver Jubilee Summit ended at Kochi with a bang. It was almost like a mini-AdAsia, but with much better content. All sessions were rich in content and context. They referred often to global examples, but the talks were tailored to the Indian experience and relevance. The… Read More »
Tweet Follow @s_kotnala Quota’ is in the air and you can shout out the word loudly without being in a minority. It is time that we take this opportunity for pushing something selfless in our agenda. Before you get me wrong, here is the disclaimer. My focus is to appreciate the relentless selfless industry… Read More »
Recently I had an opportunity interacting with the TAPRI CHAIWALAS* at Nagpur. The occasion was launch of AMRIK MILK. A milk brand with higher fat content that delays blackening and retains taste of the tea, which is almost continuously boiled at these shops One of the 650 odd tea vendor mostly Chai Tapri walas, an elderly Muslim** who… Read More »
Tweet Follow @twitter The second edition of the Dainik Bhaskar Ink Awards was held in Mumbai on August 21. It is unique with awards given out in two categories – creative and media. Something that is important to retain and build on. Everyone congratulated each other and went home happy. I was party… Read More »
Tweet Follow @S_kotnala Here are my set of Advertising – marketing episodes with MUDRA. If you would want to add to this list- come join- connect with me BREAKOUT AT MUDRA Tweet Follow @S_kotnala 57th EPISODE. First let me warn you this is part of unknown history of Mudra and may… Read More »
Today we are part of a hypersensitivity and chaotic environment. Brand learning is no longer an annual review process. The frequency of media and creative initiatives is ever increasing. The life of a campaign is shorter than ever before. There is information overload. And in such situations the brand is under stress and threat from… Read More »
A fairly senior advertising professional in the digital part of a well-respected advertising agency made an observation. Last month, he pitched to a hugely funded e-commerce business. He had nothing against the fairly half-his-age fresh professional sitting to comment and decide on his strategy and approach. He respects their approach, passion, ambition, ideas and a… Read More »
Tweet Follow @S_kotnala 76th Episode. Pratibha joined my team at Dainik Bhaskar Group in September 2006. As we had a lean team structure, even as a trainee she was reporting to me directly. I think I hired her more from a gut-feel than anything else on the resume and I have been proven right.… Read More »
Tweet Follow @s_kotnala August 15, freedom songs are blaring from loudspeakers at every street. People take that extra effort to be dressed in traditional attire. They spend time and carefully select the combination of saffron, white and greens that makes Independence Day a lot more powerful experience. The raised head with palms raised next… Read More »
