April 7 to 9, 2016 will see the 11th edition of Goafest. The event has survived a controversies and absenteeism. The team at the helm must be appreciated for doing such a fabulous job. This year afresh the Goafest team meeting important stakeholders – the advertisers, agencies, journalists and past jury members. That is a… Read More: What I want at GOAFEST 2016. »
The year 2015 in advertising communications has seen some tectonic movements, which was much appreciated as they it resulted in the return of quality after the industry underwent a spell of mediocre campaigns. The above is primarily true about AV (TV or Internet), the forefront of Indian traditional and new media. Print lagged behind with… Read More: Why we rarely walk the creative edge? »
More and more campaigns in coming times are expected to break in the digital media. The relationship between digital and TV may never reach the TV–print equation. We know how TVCs are used as the starting point to create a print ad. I am not sure if the brand and agencies are taking concrete steps… Read More: DIGITAL NEEDS NEW STORYTELLERS »
This year been a mixed bag in terms of books that I have read or plan to read. I stayed focussed on business, marketing, advertising and media books, keeping my distance from anything political or fiction. But here are 15 books I believe one absolutely must read (if you haven’t already!) though not all of… Read More: 15 Books to read from 2015 »
I have started liking Indigo airline. They have business like efficiency and humane behaviour. The planes are neat and clean. The stark blue spruced up seats welcome you. There is no garbage and the support craft always smiling. They keep you busy by sharing irrelevant information as what city the Pilot belongs to and what… Read More: Not just a silly envelope »
When the recent MYNTRA ad opened for comment in the positively inclined diverse set of people who primed themselves for being open, transparent and seeking diversity in opinion- all hell broke lose. Now if you have missed the ad- you can see it here before you proceed further being an opinionated ‘Fly-on-the-wall’ while I reproduce the interesting… Read More: Can you really blame organisations to equate pregnancy with unproductiveness »
Sajeev is one of our emergencies and disaster preparedness experts at Aide-et-Action. He learnt a lesson in the Chennai floods. Being a disaster management expert, he is always ready with sufficient stocks of essential food items, milk powder, candles, torchlight, basic medicines, etc. However, after two days of power cut in the Chennai floods, when he… Read More: Is your brand ready for business calamities like a cloudburst… »
OOH as a medium has always been sandwiched between traditional and emerging media. The traditional media brigade and the digital prosumers raise critical questions on OOH efficiency and effectiveness. Taking the bull by the horn and to demonstrate Real Power of OOH in driving digital engagement, OAAA (Outdoor Advertising Association of America, representing 90% of… Read More: FEEL THE REAL- OOH CAMPAIGN »
Was it the subject or was it the insipid writing that made the book a cross to carry. The last time I left a book unfinished was many years back; hence I ploughed through the difficult task of making sense of the subject for myself. The only thing I can say with surety is that… Read More: The toughest book I ever read: UNTHINK by Chris Paley »
It intrigues me, the pride infected picture of influential literate people before a wall of caged books. The literary ego wall so proudly displayed in the study or the living room. The proudly pose before the books they live by. They are their trophies they have earned. They must be displayed to erase any doubt… Read More: Free the caged books »
