Follow @s_kotnala Tweet There is too much of Out Of Home (OOH) advertising. It’s a space that is cluttered. It is tough to make a statement. It is tough to create an engaging experience. It is tough to defend such an observation. Absolutely true for hoarding, bus shelter and other such traditional OOH still seeped… Read More »
Tweet Follow @S_kotnala Women power. Woman empowerment. Women image. Progressive outlook. Media keeps throwing these powerful words at the common man.Poor soul does not know more than these media stalwarts. He starts believing he is at fault. His self-image takes a beating. Every one is a suspect in his mind. He now hides behind the… Read More »
Tweet Follow @S_kotnala ‘Is media taken care of’ or ‘I hope someone is taking care of media’ used to be pregnant thought with the event organisers. It was one of those things that defined their success, something that made them anxious. With time the things have changed. The meaning and needs from media have changed. To… Read More »
Tweet Follow @S_kotnala The festival period is right here. It will decide the fortune of many media brands. There is nothing new in the system. Every trick has been experimented with. The relationship strengthening parties are over. The experiential engagements are on the high. The contest and rewards have slowly started lost their sheen. If you… Read More »
On Thursday morning in my timelines I found a re-tweet ‘Ad Club’s night of shame: ‘Condemnation by Mumbai Press club, Shiv Sena MLC’. It was a detailed version of the unwarranted incident post EMVIES and it raised a few questions. In an impulsive reaction, I re-tweeted it tagging IAA, AAAI, ADCLUB and ISA. A senior fraternity… Read More »
Tweet Follow @S_kotnala The elephant headed, cutely hypnotic and wise Ganapati is the patron of letters and learning. He is the first lord of all. He is worshipped first. He is a lord, friend and idol for the bloggers, storyteller’s (advertising, marketing & business) and people in journalism. He is entrusted by his father, lord… Read More »
Tweet Follow @s_kotnala 77th Episode. In many owner driven organisations, seniors getting a late night call is not something new. But here in this media organisation it was a habit. The promoters were more tuned to getting their work engine warmed up late. They were at their best late evenings. In fact for some of… Read More »
Corporate Social Responsibility or CSR is not a new thing for Indian culture. It has been present in one form or another through ages. Remember how the Jodhpur Palace was created. It was made so that the proud Rajasthanis who would not take alms, could work during famine and earn from the king. CSR seems… Read More »
Tweet Follow @S_kotnala SPECIAL MENTION OF KERALA STREET FOOD FESTIVAL. The above is an excuse to share what follows. Once again compliment Mathrubhoomi team for the fabulous job by them. The Kerala street food festival was more awesome than the stars at the show. It was huge and that would be an understatement. It… Read More »
Tweet Follow @s_kotnala The International Advertising Association India Chapter’s Silver Jubilee Summit ended at Kochi with a bang. It was almost like a mini-AdAsia, but with much better content. All sessions were rich in content and context. They referred often to global examples, but the talks were tailored to the Indian experience and relevance. The… Read More »
