Tweet Follow @S_kotnala 72nd Episode. Advertising and Media. The AAAI negotiation workshop by Ruma Biswas happening today in Mumbai took me back many years. Here is what I am talking about. The subject of NEGOTIATION is evergreen and is relevant in every social interaction. Though the relationship and the transaction between Agency Planner… Read More »
Tweet Follow @S_kotnala ‘Yeah, yeah, Uncle I know all this high decibel noise being created about Maggi and its illegal hidden affair with MSG. But, I don’t believe. I want as a protest. I want to start an ‘I Love Maggi Day’ or better ‘Get My Maggi Back Day’. All Maggi lovers will have at… Read More »
Tweet Follow @twitter 71st Episode. Advertising and Marketing. You must give to Dainik Bhaskar Group for being ambitious. For thinking ULTA and for trying crazy stuff those others can only admire. This is during the peak of DNA launch in Mumbai. One day the team thought that it would be a good idea to… Read More »
Tweet Follow @S_kotnala The classic quote “Our assets go down in the elevator every night” still reflects advertising and communication organisations and highly people-centric professions. Yet, the practice defies logic. Surprisingly, beyond learning on the run, they do nothing in terms of organised training. Throwing in the deep end seems to be the only… Read More »
Tweet Follow @S_kotnala 70th Episode. Many answered my call to share some episode from their life in advertising and marketing, this is one of them where I am not in the picture. Back to 2006-2007. Post launch of two English newspapers in Mumbai, the fight for respectful second was still on. TOI (Times of… Read More »
Tweet Follow @S_kotnala 69th EPISODE. I have been doing and creating these as a self-developed mode of concentration. Now I know that what I mostly do is called ZENTANGLE, a distinct form of art. Anyway that is not the story. People who have seen this happening really understand and appreciate it. I doodle or… Read More »
Tweet Follow @S_kotnala Mahabharata, the epic war between two polarised views happens in every yug. Kalyug is a bit different. Here it happens every year, maybe a new Mahabharata every moment, many of them at the global level. The Kauravas and Pandavas are decided not on ethics and attitude but who wins. Pandavas… Read More »
Tweet Follow @S_kotnala 68th EPISODE Advertising and Marketing. This is pure coincidence that while I was thinking of the next story for the weekly advertising marketing episode, I read this blog ‘The Acronym Trap’ from B Harish in Marketing Buzzar. Immediately I knew what is the story I am going to share with you all. The… Read More »
It is bound to happen. And my telling otherwise is not going to help. Comparisons are inevitable. The industry remains divided between the two. No one has taken sides. They are waiting and watching further development. Will they become two iconic award properties? Will Kyoorius replace Goafest? Will delegates attend both or will they sacrifice… Read More »
Tweet Follow @S_kotnala 67TH EPISODE. This is something that demonstrates the focus on detailing and execution that Dainik Bhaskar Group is famous for. It is an organisation that has time and again surprised many industry representatives by the amount of backend work and belief in detailing and processes. The representative of a large… Read More »
