Tweet Follow @S_kotnala Why should anyone be interested the latest report of EMMA, the Enhanced Media Matrix Australia? The answer could be a wishful thinking and the necessity of future. We are probably at the right point to leap forward. Today, in complexly fragmented multi-title and multi-screen media engagement, a study like EMMA, the… Read More »
Tweet Follow @S_kotnala 66th Episode. Taking you back to the crazy days of advertising and the days when parties were regular feature of life. It was as if party was a way for the mad advertising crowd to release all the pressure, to remind that it was this they worked for and loved their… Read More »
Tweet Follow @S_kotnala It is neither the first nor is the last time that the news of collective exodus of employees from an advertising agency is being reported. Just like an earthquake, it is unpredictable but bound to happen if the built-up pressure fails to find a release. The signs of stress building need an… Read More »
Tweet Follow @twitter 65th Episode. Another party another story. VENUE: a five-star Hotel, near Mumbai International Airport. EVENT: The Divya Bhaskar Dandiya party. Not the party referred in the earlier episodes PERIOD: 2005 or 2006, within 2-3 years of me joining Dainik Bhaskar group. Dandiya Party was the annual hyped event of Dainik Bhaskar group.… Read More »
Tweet Follow @S_kotnala I like the way Kyoorius Awards has been shaping up. The team behind it is doing everything possible to build it as a more relevant and engaging platform for the Industry. Rajesh Kejriwal definitely has a good team and counsel of friends surrounding him. I am impressed the way the… Read More »
Tweet Follow @twitter 64th EPISODE. I am not sure which year it was, but if my memory serves me right it must have been 2007 or 2008. DANDIYA PARTY by Divya Bhaskar were world famous in Mumbai and Delhi advertising circles. This was one night or uninterrupted music and dance. Timed just before the real… Read More »
Tweet Follow @S_kotnala In today’s world, the client-agency relationship is perpetually in flux. Agencies have been trying to extend the life of their last winning formula ‘More for Less’ and protect business. There is a constant fight to grow and be the biggest, not necessarily the best. The agencies have failed to realise creation of… Read More »
Tweet Follow @S_kotnala This is neither the first time nor the last time that I was reading a story based on the interesting professional arena called advertising. But, it was definitely the first where the characters seemed a lot more familiar. This caused a constant tussle between my real life perception of the characters… Read More »
Tweet Follow @S_kotnala 63rd Episode. 1989. Jaipur. Those days I was in Mudra Communications Pvt Ltd based at Ahmedabad and used to service Mayur Fabric account in Gulabpura. It was also the time that we at Mudra were trying to gauge if opening a satellite office at Ahmedabad made sense. Helping me was a dear friend… Read More »
Tweet Follow @twitter I met Sonal Dabral, Chairman and Chief Creative Officer, DDB Mudra at the Adfest at Pattaya where he was Jury President for the Direct Lotus and at Goafest earlier this month. In a freewheeling chat, he gave him me his sharp and straight-from-the-heart views. Read on… JURY PROCESS AND ETHICS. Adfest Pattaya… Read More »
