WHAT’s THE PROBLEM ‘KEEPING AGENCY BUSY’ is one of the cardinal principle that the marketing managers operate with- or to sound politically correct USED TO . And in process if you could really do some ego boosting it takes the art to another level. There are many ways it can be achieved- Iterations- insights- dipstick… Read More »
This happened somewhere in early 1991-92. At that time the Mobile and Pagers were yet to be launched and I remember it was still the age of Fax and PC was replacing Electronic typewriters. Like every other agency, at HTA ( Now called JWT) financials were always under scrutiny. Still, the era of 15% commission… Read More »
Advertising as a career has various instances where on the spot humour is generated in all its seriousness. Some of it is evident at a later date and time. Remember the aftertaste is at times far better. So I have decided to collate these anecdotes and compile them. I welcome you all to share such… Read More »
