Category Archives: ADVERTISING MARKETING

This Dussehra, Burn the FAKE EXPERT Within.

Within each of us there is a Fake Expert wanting to come out at the slightest provocation. Kill the fake expert, thus Dussehra.

The 6 take-outs and action lines from the research ask to leverage the right brain creative elements for effective radio advertising.

There is a debate on the possible name change from India to Bharat, whereas both the names can continue to coexist in a stable hybrid model.

Kalyan Jewellers Independence advertisement was a welcome relief. It led you a wrong way and then had a bit expected twist at the end.

To make people adhere to the ASCI code, it has opened ASCU ACADEMY to spread awareness digitally, physically & hybrid models,

Someone watching Indian advertising is bound to see India as a non-secular Hindu state. The problem is big and growing by the day.

Lord of Death- Yamraj has been stereotyped in Indian advertising, often presented in a comical trivial context.

Bawaal the movie is chaotic raising questions in the personal life that could help define Brand-I and also can help in Brand discussion.

Cadbury has been using technology for mass personalised campaigns that are unique in approach. Here is the Happy Birthday one from Cadbury.

Barbie the legendary successful doll hits the big screen movies for the first time. Expect it to be a huge success.