Category Archives: ADVERTISING MARKETING

CANNES: It is still worth it.

Oh, so much is said about Cannes and the awards- but the magic is still high- is it worth it or what makes it worth it

PRADA KOLHAPURI- When the west wears it, we swear by it.

With Prada Kolhapuri happening, we look at the humble piece of leather in a new light. Why does it happen? Why do we see things differently when the West appreciates it?”/>

‘Strategic Media Planning and Buying’ by Basant Rathore. Book Review

BASANT RATHORE- STRATEGIC MEDIA PLANNING AND BUYING

Strategic Media Planning and buying by Basant rathore- is a nice introduction and very useful for young professional. It is easy to read and has ample examples.

The IPL circus – we won’t have it any other way

IPL- Indian Premier League is no mere cricket tournament… it is festival where logic is suspended and personal brands perform.

The Trikal Tangle: Of Brands, Offence and a Trigger-Happy Audience

TRIKAL, the new Whisky, faced online trolling and a call for a boycott – a case of a trigger-happy audience or a wrong step by the brand.

Goafest: The Festival of Mirages and Nostalgia

GOAFEST – no doubt is the premier advertising festival of India- but it seems to be in a time warp needing fresh thinking. .

An Brand Brews Mental Health Over Chai

A brand makes a good initiative on MENTAL HEALTH. It asks audience to talk things out over a cup of tea- but does not tag the brand! Why?

Operation Sindoor. All in the name.

Operation Sindoor is a class in branding. A perfect example of emotional connect through context- something that resonates well

Wishing You a Very Copy-Paste Festival wishes!

We are a nation of festivals, and in addition to that, we have a multitude of cultural ethnicities and polarities of thoughts; additionally, we have a humongous list of special days- local, regional, national, and international. On most such days of celebration, the screen on your phone is filled with multiple hues of wishes from… Read More »