Goafest: The Festival of Mirages and Nostalgia
GOAFEST – no doubt is the premier advertising festival of India- but it seems to be in a time warp needing fresh thinking. .
Category Archives: ADVERTISING MARKETING
An Brand Brews Mental Health Over Chai
A brand makes a good initiative on MENTAL HEALTH. It asks audience to talk things out over a cup of tea- but does not tag the brand! Why?
Noise, Not News: How Social Media Hijacks National Crises
Social media hijacks the national crisis with too much unwarranted information, leading to disinformation. What is the solution?
Operation Sindoor. All in the name.
Operation Sindoor is a class in branding. A perfect example of emotional connect through context- something that resonates well
Wishing You a Very Copy-Paste Festival wishes!
We are a nation of festivals, and in addition to that, we have a multitude of cultural ethnicities and polarities of thoughts; additionally, we have a humongous list of special days- local, regional, national, and international. On most such days of celebration, the screen on your phone is filled with multiple hues of wishes from… Read More: Wishing You a Very Copy-Paste Festival wishes! »
Let It Melt: A Case for Unhinged Ice Cream Campaigns
ICE CREAM advertising seems unidirectional. It can be so much fun- only if the brands takes the creative freedom that category demands.
Kashmir: A Paradise Under Siege— Are You Buying a Ticket?
Kashmir Pahalgam Terrorist Attack – a paradise under siege- will you support the locals by taking a vacation there or boycott the destination
SIXTY PLUS- A vibrant senior segment wanting to be understood.
Marketers may ignore Senior Segment at their own risk. It is more vibrant and waiting to be understood and served.
Wonderful Pattaya ADFEST 2025 Young Lotus & Fabulous Five
ADFEST 2025- another edition of my favourite award show at Pattaya. And there are reasons for it including the Young Lotus and Fabulous Five.
Why one must take APRIL FOOL pranks by brands SERIOUSLY.
Every year, brands create April Fool’s pranks, which are nothing but prototypes of the future before time. Ignore them at your own risk.
