It all started with a small conversation. I shared my email id with an old acquaintance who wished to send me some content to read before we could discuss the same. He called back in some time to check if my id was NETKOT. ‘Yes’, I confirmed ‘it is Nagpur Elephant Tango Kolkatta Elephant Tango’… Read More »
Brands work with familiarity and consistency, with benefits and relevance and with emotional connect. They are just like human being. A set pattern of behavior and an accepted level of unchanged unmagnified performance bring stagnancy into relationship. It is like marriage. A brand just like in a successful loyal marriage must strive to enhance the… Read More »
The world outside is always full of opportunities. Between you and the glorious opportunities is a door. This is mostly a mental door, but sometimes it can be a physical door too. All you need to do is to open it and step outside. Embrace the new world. If only it was that easy. Even… Read More »
AGK- Man with a Spine. An episode shared by CK GUNTUR. If you want to share an episode from your professional life do connect with me. It was 1992, I was 23 years old, working as a management trainee in a pharmaceutical company in Ahmedabad. But, I had that inane desire to work in the… Read More »
I doodle and I doodle a lot. In many ways that is my way to concentrate. People know of my passion with doodling. They understand my way. Now with the new SAMSUNG NOTES 5- It has given me a new direction and perspective. Now I can doodle whenever and wherever I want. Though playing around with stylus… Read More »
Tweet Follow @S_kotnala It was a scene created for the voyeuristic eyes. This was no small town. It was in one of the metros. It was not even evening as if time would have changed the outcome. Chirpy Priya, 28, was ready for festival time. Dressed in a western outfit she was looking great. Right… Read More »
Tweet Follow @S_kotnala I am happy. BIG BOSS (BB) is back on Colors. I openly acknowledge it to be my favourite show. In fact it is our family’s favourite show. I see eyebrows going up. I see a faintly sarcastic smile spreading and then freezing at the end of those twinkling questioning eyes. The stiff jacketed… Read More »
Tweet Follow @s_kotnala 77th Episode. In many owner driven organisations, seniors getting a late night call is not something new. But here in this media organisation it was a habit. The promoters were more tuned to getting their work engine warmed up late. They were at their best late evenings. In fact for some of… Read More »
Tweet Follow @S_kotnala Here are my set of Advertising – marketing episodes with MUDRA. If you would want to add to this list- come join- connect with me BREAKOUT AT MUDRA Tweet Follow @S_kotnala 57th EPISODE. First let me warn you this is part of unknown history of Mudra and may… Read More »
Tweet Follow @S_kotnala 76th Episode. Pratibha joined my team at Dainik Bhaskar Group in September 2006. As we had a lean team structure, even as a trainee she was reporting to me directly. I think I hired her more from a gut-feel than anything else on the resume and I have been proven right.… Read More »
