Category Archives: FUN IN PROFESSIONAL LIFE

Real life stories from advertising and marketing

FREEING THE CAGED BOOKS 2016

It is beyond my comprehension, why most of the influential well-known people keep books caged in the fancy book rack’s along the wall of their reading room. The literary over the tortured ego wall proudly display’s the collection. The books sourced, owned and hopefully read by them. The books act like trophies, and they pose… Read More: FREEING THE CAGED BOOKS 2016 »

Lessons from marriage that can help job selection

Like everything else in life there is no certainty on how things will shape up. However, it is for you to try reducing the uncertainties associated with it. Searching for the right candidate or searching for the right job needs a similar set of precautions. The organisation and candidate do not short-term affairs and definitely… Read More: Lessons from marriage that can help job selection »

Welcoming the bride, Learning for induction.

Welcoming the bride: Key to successful Induction Finally, the day has come. After the organisation has gone through the time-consuming process of identifying need gap and desired competencies, filtered shortlisted candidates through references and back-checks, the selected candidate is joining to take charge of assigned responsibilities. The new bride walks in the family. The candidate… Read More: Welcoming the bride, Learning for induction. »

Be selfish- put yourself before everything else

Life has always been demanding. The demands increase with time. You have been misguided if you believe that finally there will be a day when you will have more time at hand. It is tough to find a balance, and it is very easy to let life get out of control. Chaos, anxiety, stress are… Read More: Be selfish- put yourself before everything else »

Do brands get the conversation they deserve- the NIKE case

It was IIFA award show this Saturday when I saw it for the first time. It was Deepika Padukone who was talking about having depressed some two years back and then sports helping her survive that phase and add aim to life. I was getting interested in her talk when the ad started…. The longish… Read More: Do brands get the conversation they deserve- the NIKE case »

Will BIGGBOSS call me for Audition of season 10?

The Bigg Boss ‘India- Isse Apna Hi Ghar Samjho’ registration for audition closed yesterday. It is a carefully thought out strategic move from Colors. A move that for being successful will require a lot more efforts than just selection of interesting common people. The selected ones will live with the celebrities. Creating space for new… Read More: Will BIGGBOSS call me for Audition of season 10? »

How I learnt and did 100 paintings on my Samsung Note5

I made 125 paintings this year, and that made me happy. It was a tough challenge I had taken. Last year challenge of 50 artworks in a year is just not comparable. Here is the best of them. However, it is a different story how it happened and how I learnt to paint. It was… Read More: How I learnt and did 100 paintings on my Samsung… »

Have you written a new chapter for the brand?

Brands work with familiarity and consistency, with benefits and relevance and with emotional connect. They are just like human being. A set pattern of behavior and an accepted level of unchanged unmagnified performance bring stagnancy into relationship. It is like marriage. A brand just like in a successful loyal marriage must strive to enhance the… Read More: Have you written a new chapter for the brand? »

Do you suffer from ‘Peephole barrier’

The world outside is always full of opportunities. Between you and the glorious opportunities is a door. This is mostly a mental door, but sometimes it can be a physical door too. All you need to do is to open it and step outside.  Embrace the new world. If only it was that easy. Even… Read More: Do you suffer from ‘Peephole barrier’ »