Tweet Follow @s_kotnala 75th Episode. One of the proudest moments in Dainik Bhaskar history has been the Orbit Shifting Innovative Launch of Jaipur Edition on 19th December 1996. It in many ways defined how newspaper titles reevaluated their launch strategies and geographical boundaries. Cut to 2006, Dainik Bhaskar was celebrating the 10th Anniversary of the… Read More »
Tweet Follow @s_kotnala This time I go back to early childhood. I am walking down the Mall Road in a hill station. It weaves around like a snake coiled on the incline of a steep hill. I am small and I walk on the edge side. I at times even climb the small dividing… Read More »
Tweet Follow @s_kotnala 73RD EPISODE. After having watched the Formula-1 racing on TV, when finally it reached India our excitement level breached all set limits. I think we (Peter Suresh and I) booked our seats the day booking opened. With no experience of an earlier F1 race and being rational human being we banked… Read More »
Tweet Follow @S_kotnala 72nd Episode. Advertising and Media. The AAAI negotiation workshop by Ruma Biswas happening today in Mumbai took me back many years. Here is what I am talking about. The subject of NEGOTIATION is evergreen and is relevant in every social interaction. Though the relationship and the transaction between Agency Planner… Read More »
Tweet Follow @twitter 71st Episode. Advertising and Marketing. You must give to Dainik Bhaskar Group for being ambitious. For thinking ULTA and for trying crazy stuff those others can only admire. This is during the peak of DNA launch in Mumbai. One day the team thought that it would be a good idea to… Read More »
Tweet Follow @S_kotnala 70th Episode. Many answered my call to share some episode from their life in advertising and marketing, this is one of them where I am not in the picture. Back to 2006-2007. Post launch of two English newspapers in Mumbai, the fight for respectful second was still on. TOI (Times of… Read More »
Tweet Follow @S_kotnala 69th EPISODE. I have been doing and creating these as a self-developed mode of concentration. Now I know that what I mostly do is called ZENTANGLE, a distinct form of art. Anyway that is not the story. People who have seen this happening really understand and appreciate it. I doodle or… Read More »
Tweet Follow @S_kotnala 68th EPISODE Advertising and Marketing. This is pure coincidence that while I was thinking of the next story for the weekly advertising marketing episode, I read this blog ‘The Acronym Trap’ from B Harish in Marketing Buzzar. Immediately I knew what is the story I am going to share with you all. The… Read More »
Tweet Follow @S_kotnala 67TH EPISODE. This is something that demonstrates the focus on detailing and execution that Dainik Bhaskar Group is famous for. It is an organisation that has time and again surprised many industry representatives by the amount of backend work and belief in detailing and processes. The representative of a large… Read More »
Tweet Follow @S_kotnala 66th Episode. Taking you back to the crazy days of advertising and the days when parties were regular feature of life. It was as if party was a way for the mad advertising crowd to release all the pressure, to remind that it was this they worked for and loved their… Read More »
