Like everything else in life there is no certainty on how things will shape up. However, it is for you to try reducing the uncertainties associated with it. Searching for the right candidate or searching for the right job needs a similar set of precautions. The organisation and candidate do not short-term affairs and definitely… Read More »
Welcoming the bride: Key to successful Induction Finally, the day has come. After the organisation has gone through the time-consuming process of identifying need gap and desired competencies, filtered shortlisted candidates through references and back-checks, the selected candidate is joining to take charge of assigned responsibilities. The new bride walks in the family. The candidate… Read More »
Life has always been demanding. The demands increase with time. You have been misguided if you believe that finally there will be a day when you will have more time at hand. It is tough to find a balance, and it is very easy to let life get out of control. Chaos, anxiety, stress are… Read More »
Are you one who is uncomfortable talking to strangers? Are you the one who as a rule in a restaurant chooses a seat facing the wall or are you the one who will usually sit in the front seat of a taxi- to avoid back seat conversations? In any official event if you do not… Read More »
The image does not leave easily. It is imprinted. Baba leaving the ground in the dark night to a stage where his trump cards Ayurveda and Yoga find the biggest sponsor. The images are a bit hazy, but the impressions are stark and clear. It is a strategic marketing move, that has been rarely analysed.… Read More »
Most in advertising will agree to the statement that ‘Advertising is a self-evolving art’. The problem and the debate start when advertising is expected to capture the essence of the era or as a catalyst accelerates societal norms. NAWABS NUDES NOODLES by Ambi Parameswaran also raised this issue while capturing 50 years of Indian advertising,… Read More »
Organisations are expected to meet their objectives efficiently, and be ready for the new challenges the market could throw. To achieve that they bank on competent trained employees. Competency benchmarking and gap analysis help in recruiting right candidate, succession planning, growth and higher retention of qualified talent. They focus on development plans to decrease the… Read More »
Last time round, I discussed the need for you to write a new chapter for the brand. I shared how it is important to keep the brand-consumer romance alive. Hopefully you have taken that seriously and you are brimming with few ideas that you would want to execute. If you were part of a different story and… Read More »
Waking up early morning at 4 AM, I watched the spectacle unfold in my TV screen. DD was telecasting the first Shahi Snan ( Royal Bath ) from Simhasth Khumb, Mahapura at Ujjain, the city of Mahakal, also known as Avantiuri ( named after King Kartveeryarjun’s son Avanti) and Ujjaini. Other ancient names include Padmavati,… Read More »
It has been some time since advertising and marketing lingo has entrenched itself in political battles. They are used and abused in election discussion and debates. Politicians are now fairly comfortable with terms like brand, positioning, public relations etc. Has the reverse been happening? Not an original thought. It was planted by one of my… Read More »
