You haven’t heard a more stupid question than this. And then you would ask me, Do you really think I should be doing this? What gave you that idea? I know the first reactions the question would elicit. Ok, let’s look at the other side. Do you think your agency will send you a valentine… Read More »
Every self-respecting department in a growing organisation has defined standard operating processes (SOP). The problem is simple. Most of the process were created when the organisation was of a different size, operating in a zone with market dynamics that may not be now relevant. However, like religious rituals and family traditions, they remain unchallenged. In… Read More »
I have been fortunate to be associated with AEA – Aid Et Action. I am Director on India Board of this Geneva Based international NGO. It’s Indian Headquarter is at Chennai. The South-Asia region is headed by Ravi Pratap Singh, highly diligent worker and task master. AEA works for ‘Bringing Change Through Education’. They work… Read More »
Happy New Year. It is the time when you have so many brilliant thoughts. When you are dedicated to change things and be more positive. In some time, these thoughts mellow down and practicality sets in. Like a stretched rubber band, you come back to your original self, as if nothing ever changed. That is… Read More »
As 2016 comes to an end, here I am with the round-up of books I recommend reading. (Click at the respective year to read the list of the books I recommended in 2014 and 2015) And right at the top comes the disclaimer. Frankly, I have read most of them, but not all of them.… Read More »
The ASCI code for ‘Celebrity in Advertising’ is something I fail to understand. As per national tradition, certain highly influential people, business leaders, religious leaders, politicians, government functionaries, Bureaucrats and people like doctors, authors, activists and educationists have been treated with kid gloves. To me, any such guideline must cut across all segments and not… Read More »
Take a piece of paper and keep your pen ready. When I ask you, just go ahead with the first few thoughts that hit you. Do not think, compare and evaluate. The sheet of paper is your confidential note. No one is going to read it, unless you share. So, it is possible for you… Read More »
Yesterday, actress-turned politician, six times Chief Minister of Tamil Nadu, the leader of masses and a national leader of stature J Jayalalithaa was laid to rest draped in her favourite green saree. An epic era came to an end. The uncertainties continue, even though her close associate, tea-vendor turned politician OP Panneerselvam took over as… Read More »
None of us have a professional or personal life where everything is fine. Perfection is anyway a work-in-progress, so is satisfaction and happiness. It is said, ‘Everything can be taken from a man but the last of human freedoms – the ability to choose one’s attitude in a given set of circumstances, to choose one’s… Read More »
I always hated the News-hour with Arnab Goswami on Times Now. And as I look back, maybe I hated this person called AG routinely playing right. Doing what many of us would have wanted to be doing but are too afraid to do. As I write this article with today’s debate in the background, I… Read More »
