It is beyond my comprehension, why most of the influential well-known people keep books caged in the fancy book rack’s along the wall of their reading room. The literary over the tortured ego wall proudly display’s the collection. The books sourced, owned and hopefully read by them. The books act like trophies, and they pose… Read More »
Let me take you back to the night of December 31, 2015 and January 1, 2016. You are most likely with friends enjoying the moment. You have plans and determination in your eyes. There are resolutions you have so cleverly crafted to leave no escape route open. You are after all a highly determined person.… Read More »
Earlier, one used to join and retire from a similar job or field. With the changing technology and dynamic shifts consumer needs, reflected in tectonic shifts in services, products and their approach to market, the life of expertise and the tenor at a job is decreasing exponentially. The current generation has never been ready for… Read More »
I was reading an article by brand strategist Tony Eades titled ‘Want Better ROI On Your B2B Marketing Strategy? Ditch The Sales Pipeline And Focus On The Customer’ . It immediately struck a chord with me, and I started reflecting at the scenario in India and the established template in media sales and marketing processes.… Read More »
Like everything else in life there is no certainty on how things will shape up. However, it is for you to try reducing the uncertainties associated with it. Searching for the right candidate or searching for the right job needs a similar set of precautions. The organisation and candidate do not short-term affairs and definitely… Read More »
Welcoming the bride: Key to successful Induction Finally, the day has come. After the organisation has gone through the time-consuming process of identifying need gap and desired competencies, filtered shortlisted candidates through references and back-checks, the selected candidate is joining to take charge of assigned responsibilities. The new bride walks in the family. The candidate… Read More »
Life has always been demanding. The demands increase with time. You have been misguided if you believe that finally there will be a day when you will have more time at hand. It is tough to find a balance, and it is very easy to let life get out of control. Chaos, anxiety, stress are… Read More »
Are you one who is uncomfortable talking to strangers? Are you the one who as a rule in a restaurant chooses a seat facing the wall or are you the one who will usually sit in the front seat of a taxi- to avoid back seat conversations? In any official event if you do not… Read More »
The image does not leave easily. It is imprinted. Baba leaving the ground in the dark night to a stage where his trump cards Ayurveda and Yoga find the biggest sponsor. The images are a bit hazy, but the impressions are stark and clear. It is a strategic marketing move, that has been rarely analysed.… Read More »
Most in advertising will agree to the statement that ‘Advertising is a self-evolving art’. The problem and the debate start when advertising is expected to capture the essence of the era or as a catalyst accelerates societal norms. NAWABS NUDES NOODLES by Ambi Parameswaran also raised this issue while capturing 50 years of Indian advertising,… Read More »
