The Trikal Tangle: Of Brands, Offence and a Trigger-Happy Audience
TRIKAL, the new Whisky, faced online trolling and a call for a boycott – a case of a trigger-happy audience or a wrong step by the brand.
Category Archives: PUBLISHED ARTICLES
600 Weeks of Writing: A Journey of Words, Wit, and Wobbles
600 weeks of uninterupted writing. Never thought I would last so long. Time to celebrate- pause and take the next step
Religion as a brand- The Hindu Awakening.
Rituals, practices, and symbols are the prime drivers of a religion and its beliefs. The Hindu religion is now reawakening to protect its identity.
Ideas for ethical practices in the Client-Agency ecosystem.
Here are few ideas to help push ethical practices in the client-agency ecosystem of Indian advertising and marketing.
JOR SE BOLO-JAI SHREE RAM.
My New Song. Audible – Kindle, Kindle all the way.
Art of managing mid-life crisis beyond new-year resolutions
What makes people take on risky adventures?
Adventure by nature are risky. what makes people take them knowing the possibilities of them being life threatening?
Uttarakhand – Time to Smell Joshimath Salt
The sinking of Joshimath and the cracks appearing on more than 800 houses is just an indication of a possible man made natural disaster. We must learn and take action.
My Annual wish list- Advertising, Marketing, Media & More.
My annual wish list revolves around advertising, marketing, media and life. is a long one and it has hardly changed through the years.
