There has to some logic behind the magic of multiple false covers in dominant newspapers across the country. Come festival time, and suddenly you have to wade through a barrage of the false front page to reach the real front page with news. AM I THE ONLY ONE MISSING THE LOGIC OF MULTIPLE FALSE COVER?… Read More »
It took me time to pick ‘Catalyst: The Ultimate Strategies on How To Win At Work And In Life’ by Chandramouli Venkatesan. Reading it, I realised, I cover a lot of it in two of my workshops ‘Brand-I’ and ‘Re-Discover Yourself’, but from a different perspective. On the other side, I have that sinking feeling… Read More »
Are there books caged in your bookshelves. Are there books that you will never read or refer again? I fail to understand why book lovers cage books when they can UNCAGE BOOKS so that others could also enjoy reading pleasure. By keeping books displayed like trophies in graveyards called bookshelves, we do not do justice… Read More »
Suddenly the unwelcome realisation has hit us. Social media is flooded with it. Don’t think that the malice of sexual harassment is beyond our belief. We just never spoken about it. #MeToo is gaining ground in India is an understatement. There is no surprise at the depth and width of this malice. Look at the list of predators.… Read More »
Juggernaut, Digital Book Reading Vs. The Real Experience. It is still taking me time. I am slowly getting there with help from Juggernaut. The Kindle-wielding population may not see what is exciting about this. It is just another app. I never liked reading books digitally. Somehow I miss the feeling that comes with holding a… Read More »
IAA LAUNCHES ‘THE GUTENBERG GALAXY’ “The Gutenberg – A Book on Case Studies in Print Advertising” launched by IAA India Chapter aims to make a point. It has 24 print-centric case studies and 14 interesting articles. I appreciate the effort and the intent behind it. I am biased as I failed to launch a similar… Read More »
The much-awaited BiggBoss12 is now on and facing the audience test. ColorsTV has always been high on experimentation with concepts, props and tasks. The host Salman Khan on the opening night did what he does best, enhancing audience engagement, involvement and entertainment. I hope that Bigg Boss12 is going to be a lot more entertaining. THE… Read More »
SECTION 377 is out of contention. A brigade championing the cause has finally found a verdict it was wanting. LGBT community has a sense of relief. The battle begins now. A lot more need to be done within the legal system. There is a need for sensitising police, public, Romeo brigade and the religious groups… Read More »
Sometimes you see advertising touches your heart, many times, it has to work really hard to stir an emotion and mostly there is nothing new in it. Here are three examples doing just that. The Kerala floods have been a nightmare and a warning in many ways. As the water recedes and rebuilding starts, it’s… Read More »
I saw the Akshay Kumar traffic cop communication ‘‘Kyunki Sadak Kisi Ke Baap Ki Nahi hoti.’ on road safety. The traffic cop with ironed spotless dress, nice newly painted road signs and the road where you could land a chopper. I laughed at another ‘Tide’ advertisement and started thinking, where can I find such roads?… Read More »
