Recently I had an opportunity interacting with the TAPRI CHAIWALAS* at Nagpur. The occasion was launch of AMRIK MILK. A milk brand with higher fat content that delays blackening and retains taste of the tea, which is almost continuously boiled at these shops One of the 650 odd tea vendor mostly Chai Tapri walas, an elderly Muslim** who… Read More »
Tweet Follow @twitter The second edition of the Dainik Bhaskar Ink Awards was held in Mumbai on August 21. It is unique with awards given out in two categories – creative and media. Something that is important to retain and build on. Everyone congratulated each other and went home happy. I was party… Read More »
Today we are part of a hypersensitivity and chaotic environment. Brand learning is no longer an annual review process. The frequency of media and creative initiatives is ever increasing. The life of a campaign is shorter than ever before. There is information overload. And in such situations the brand is under stress and threat from… Read More »
A fairly senior advertising professional in the digital part of a well-respected advertising agency made an observation. Last month, he pitched to a hugely funded e-commerce business. He had nothing against the fairly half-his-age fresh professional sitting to comment and decide on his strategy and approach. He respects their approach, passion, ambition, ideas and a… Read More »
Tweet Follow @s_kotnala August 15, freedom songs are blaring from loudspeakers at every street. People take that extra effort to be dressed in traditional attire. They spend time and carefully select the combination of saffron, white and greens that makes Independence Day a lot more powerful experience. The raised head with palms raised next… Read More »
Tweet Follow @S_kotnala Last Thursday as I was driving down the Delhi-Gurgaon-Jaipur Highway I could see Kawarias (carrying the pious water from Ganges) walking back from Haridwar. On an average every one of them walks 300-odd km. But they have a promise to keep. A promise they made to their deity. On Saturday, I saw… Read More »
Tweet Follow @s_kotnala As usual it is the illiterate and the man of no-means that gets crucified at these illogical irrational ‘Looking Tokyo Talking London’ decisions of the government. In a ridiculous attempt to contain child pornography, the Indian government has banned a set of adult content sites creating a panic knee-jerk reaction from lovers… Read More »
Tweet Follow @s_kotnala We all know Salman Bhai and his hyped flawless heart. Salman Bhai carries many tags planted by media. ‘Being Human’, ‘Bajranagi Bhaijaan’, ‘Giver’, ‘Helper’, ‘Most-safe-bachelor’, ‘Bhai ka Bhai, ‘Bakery run over’, ‘Black Buck’ are a few of these polarity tags. There are no prizes for guessing that Bhai is yet again in news… Read More »
Tweet Follow @S_kotnala Radio as a medium is a delight for audiences. It is easily accessible, affordable and available. With Phase III licensing next up in time the situation will hopefully further improve on this front. Radio can be accessed on mobile, pocket transistor, vehicle and even stand-alone simple headphones. The cost of accessing is… Read More »
Tweet Follow @s_kotnala I was sitting in the office of Ashraf bhai, an understated person well known for his ability to create wealth. He had invited me to help him recruit a candidate for his go-to-market strategy. Like many owner-driven organisations, in his office too the master colour control screen of the CCTV… Read More »
