Tweet Follow @S_kotnala Mahabharata, the epic war between two polarised views happens in every yug. Kalyug is a bit different. Here it happens every year, maybe a new Mahabharata every moment, many of them at the global level. The Kauravas and Pandavas are decided not on ethics and attitude but who wins. Pandavas… Read More: The Sponsor’s Gita in Sports Mahabharata »
Tweet Follow @S_kotnala I have a peculiar problem. I do not know what to do, when I do not share viewer’s euphoria for a film by my favourite actress, Kangana Ranaut. While the whole filmy ecosystem (read media and every one that I have met) is celebrating it, I am cringing at the thought and cry.… Read More: Am I the only one having problem with ‘Tanu weds… »
Tweet Follow @S_kotnala 68th EPISODE Advertising and Marketing. This is pure coincidence that while I was thinking of the next story for the weekly advertising marketing episode, I read this blog ‘The Acronym Trap’ from B Harish in Marketing Buzzar. Immediately I knew what is the story I am going to share with you all. The… Read More: THE ACRONYM »
It is bound to happen. And my telling otherwise is not going to help. Comparisons are inevitable. The industry remains divided between the two. No one has taken sides. They are waiting and watching further development. Will they become two iconic award properties? Will Kyoorius replace Goafest? Will delegates attend both or will they sacrifice… Read More: Comparing apples with oranges. Why you must compare Goafest with… »
Tweet Follow @S_kotnala 67TH EPISODE. This is something that demonstrates the focus on detailing and execution that Dainik Bhaskar Group is famous for. It is an organisation that has time and again surprised many industry representatives by the amount of backend work and belief in detailing and processes. The representative of a large… Read More: REVERSE SELLING »
Tweet Follow @S_kotnala Why should anyone be interested the latest report of EMMA, the Enhanced Media Matrix Australia? The answer could be a wishful thinking and the necessity of future. We are probably at the right point to leap forward. Today, in complexly fragmented multi-title and multi-screen media engagement, a study like EMMA, the… Read More: CROSS MEDIA MATRIX- Time for Indian Publishers to take the… »
Follow @twitter Tweet A great ease of story telling with experiences that are too near to him- makes DREAM WITH YOUR EYES OPEN a real interesting read. Ronnie Screwvala the first-generation entrepreneur and UTV founder takes you through the roller coaster rides that his life been. In process there are inferences (lessons) that you can deduce… Read More: Dream With Your Eyes Open and close when you exit »
Tweet Follow @S_kotnala 66th Episode. Taking you back to the crazy days of advertising and the days when parties were regular feature of life. It was as if party was a way for the mad advertising crowd to release all the pressure, to remind that it was this they worked for and loved their… Read More: VAMPS AND VILLAINS »
Tweet Follow @S_kotnala It is neither the first nor is the last time that the news of collective exodus of employees from an advertising agency is being reported. Just like an earthquake, it is unpredictable but bound to happen if the built-up pressure fails to find a release. The signs of stress building need an… Read More: MASS EXODUS- will you be the next victim »
Tweet Follow @twitter 65th Episode. Another party another story. VENUE: a five-star Hotel, near Mumbai International Airport. EVENT: The Divya Bhaskar Dandiya party. Not the party referred in the earlier episodes PERIOD: 2005 or 2006, within 2-3 years of me joining Dainik Bhaskar group. Dandiya Party was the annual hyped event of Dainik Bhaskar group.… Read More: TRIMMING THE BILL OF BEER FAT »
