Tweet Follow @S_kotnala I like the way Kyoorius Awards has been shaping up. The team behind it is doing everything possible to build it as a more relevant and engaging platform for the Industry. Rajesh Kejriwal definitely has a good team and counsel of friends surrounding him. I am impressed the way the… Read More: Kyoorius : Awarding Work, not the Organisation or the Individual »
Tweet Follow @twitter 64th EPISODE. I am not sure which year it was, but if my memory serves me right it must have been 2007 or 2008. DANDIYA PARTY by Divya Bhaskar were world famous in Mumbai and Delhi advertising circles. This was one night or uninterrupted music and dance. Timed just before the real… Read More: The Threat Of Dancing With Two Left Feet »
Tweet Follow @S_kotnala In today’s world, the client-agency relationship is perpetually in flux. Agencies have been trying to extend the life of their last winning formula ‘More for Less’ and protect business. There is a constant fight to grow and be the biggest, not necessarily the best. The agencies have failed to realise creation of… Read More: More for Less only works in Fashion Street »
Tweet Follow @S_kotnala This is neither the first time nor the last time that I was reading a story based on the interesting professional arena called advertising. But, it was definitely the first where the characters seemed a lot more familiar. This caused a constant tussle between my real life perception of the characters… Read More: CONVICTION OF ABSOLUTENESS – a grade 2 rapid »
Tweet Follow @S_kotnala 63rd Episode. 1989. Jaipur. Those days I was in Mudra Communications Pvt Ltd based at Ahmedabad and used to service Mayur Fabric account in Gulabpura. It was also the time that we at Mudra were trying to gauge if opening a satellite office at Ahmedabad made sense. Helping me was a dear friend… Read More: The Chase that could have got us killed »
Tweet Follow @twitter I met Sonal Dabral, Chairman and Chief Creative Officer, DDB Mudra at the Adfest at Pattaya where he was Jury President for the Direct Lotus and at Goafest earlier this month. In a freewheeling chat, he gave him me his sharp and straight-from-the-heart views. Read on… JURY PROCESS AND ETHICS. Adfest Pattaya… Read More: GOAFEST TOO DEMOCRATISED SAYS SONAL DABRAL »
Tweet Follow @S_kotnala Why does a film with differently challenged characters hug you emotionally. Why do you feel so charged at the end of it. And why is that it all gets a good review praising them more than they deserve. Is that our way to Un-Guilt ourselves. Why do we focus so much… Read More: MARGARITA WITH A STRAW- a cocktail of emotional experiences »
Tweet Follow @S_kotnala Goafest is in a time warp. Not much has changed in design and yet it seems to be evolving in the right direction to become a destination fest in more ways than one. The shades I share are reflections of various delegates. So before we go ahead, the shades cover the places… Read More: FOUR SHADES OF GOAFEST »
Tweet Follow @S_kotnala 62nd EPISODE. Take you back to LINTAS of Mohandev Building Connaught place, New Delhi time. We had a few Public Sector clients and the billing was not worth discussing. These clients were just continuing as a legacy with us. They were wasting huge sums on advertising mostly in print through other empaneled… Read More: Sharing is Caring »
Tweet Follow @S_kotnala Since its inception in 2006, Goafest been something of an annual pilgrimage for me. Its birth had all the excitement of a baby being born in the extended family of advertisers, media and advertising agencies. It was an event everyone was looking forward to. It took off in style at Cavelossim beach.… Read More: Destination #1 for advertising and Marketing pros »
