Tweet Follow @twitter I met Sonal Dabral, Chairman and Chief Creative Officer, DDB Mudra at the Adfest at Pattaya where he was Jury President for the Direct Lotus and at Goafest earlier this month. In a freewheeling chat, he gave him me his sharp and straight-from-the-heart views. Read on… JURY PROCESS AND ETHICS. Adfest Pattaya… Read More: GOAFEST TOO DEMOCRATISED SAYS SONAL DABRAL »
Tweet Follow @S_kotnala Why does a film with differently challenged characters hug you emotionally. Why do you feel so charged at the end of it. And why is that it all gets a good review praising them more than they deserve. Is that our way to Un-Guilt ourselves. Why do we focus so much… Read More: MARGARITA WITH A STRAW- a cocktail of emotional experiences »
Tweet Follow @S_kotnala Goafest is in a time warp. Not much has changed in design and yet it seems to be evolving in the right direction to become a destination fest in more ways than one. The shades I share are reflections of various delegates. So before we go ahead, the shades cover the places… Read More: FOUR SHADES OF GOAFEST »
Tweet Follow @S_kotnala 62nd EPISODE. Take you back to LINTAS of Mohandev Building Connaught place, New Delhi time. We had a few Public Sector clients and the billing was not worth discussing. These clients were just continuing as a legacy with us. They were wasting huge sums on advertising mostly in print through other empaneled… Read More: Sharing is Caring »
Tweet Follow @S_kotnala Since its inception in 2006, Goafest been something of an annual pilgrimage for me. Its birth had all the excitement of a baby being born in the extended family of advertisers, media and advertising agencies. It was an event everyone was looking forward to. It took off in style at Cavelossim beach.… Read More: Destination #1 for advertising and Marketing pros »
Tweet Follow @s_kotnala India has always been a polarised market between the have and have-nots, rich and poor, educated and illiterates. In one area there existed no differentiation, the capability to access Internet. We all were charged equally. There were no biases. That is going to change and we will see the creation of… Read More: Your unconcerned attitude towards ‘net neutrality’ may push your country… »
Tweet Follow @S_kotnala Stretch yourself and don’t give in to constraints, even if it is always under the shadow of losing clients. The idea is to do something unexpected, writes Sanjeev Kotnala about his learnings from the recently-held Adfest in Thailand Adfest 2015, held recently in Pattaya, Thailand, was a like well-choreographed dance sequence. As… Read More: ‘Be bad and don’t hold back…’ »
Tweet Follow @S_kotnala 61st Episode. I am taking you all back to late eighties. This one is a story I have heard and don’t know if this one is factually true. But the people who told me that, I would want to believe it is true. Or it is one of the stories you create… Read More: SLEEP »
Tweet Follow @s_kotnala An agency withdrawing an award entry is neither something new nor a regular occurrence. There can be many reasons for it including the official one. But one has every reason to believe that the right reason normally remains uncovered. At AdFest 2015 last week, JWT India withdrew its entry of Nutribic Biscuits… Read More: NEED LAST DATE TO WITHDRAW ENTRIES »
Tweet Follow @twitter ‘Seamless Storytelling’, ‘You Are The Hero’ and ‘Jury Crossfire’ were the central thought pieces theme that ran through Day 2 and 3 at ADFEST 2015 Pattaya. Amply demonstrated with engaging presentations that ran like clockwork. Hats off to the team behind the scene. The thoughts that kept echoing long after the… Read More: Choreographed story telling »
