44th Episode. Late eighties. I was in Mumbai on a shoot assignment for a fabric brand of repute. This was the 4th shoot involving the same model. She was now more than a friend. She later on went o to do few movies. We had somehow clicked in our first meeting itself. We were in… Read More »
Dear Marketer, We have seen a lot many good days but it is becoming intolerable. You keep on playing tricks that no longer amuse, engage or involve me. The pressure of one-dimensional unilateral expectations you have is chocking me. In our society of MAC: Market, advertisers and communicators, the relationship between you, the marketer/ Brand… Read More »
43rd Episode : Male are always on the lookout. Their adventurous DNA pushes them to experiment and take risk outside their existing relationships. They want the naughty-fun. Some score anyway in a no-string attached relationships. Some score mentally. For some buying the scorecard is the only alternative. But, they all score. This incident involves an… Read More »
It was late evening. The TV was on and I was using the ad breaks to make some calls, when out of the blue, my daughter asked me a simple question. Papa what would you have done? When?… I had no context to the subject. If I told you, I am going to my friend’s… Read More »
Time For AMMAAI; Advertising, Marketing & Management Associations Authority of India It takes two to tango. If you and the Trade Association (TA) are not serving each other’s interest then we need AMMAAI. Most likely, you are a member of one of the many associations. It is equally likely that you have missed events /meetings… Read More »
RECAP. The Aligarh Muslim University (AMU) Vice Chancellor Rtd Lt Gen Zameer Uddin Shah (earlier Deputy Chief of Army (personal and system)) is branded sexist and finds himself at the center of a debate for banning TOI from AMU campus. The issue and buildup to it are result of simple administrative steps from a straight… Read More »
The INMA South Asia Conference went through the rituals on November 12 and 13 with total dedication. It was a somewhat smaller gathering from the earlier editions. The networking break was redefining with 50 percent delegates either representing sponsors or The Times of India group. The opening address, macro-data session and panel discussions were monotonous… Read More »
42nd Episode. AAPNEY BETE KO KYA KHEGA. PHAT GAYI Macau other than the grand Venetian, casino’s, lobby shows, Cabarets has the famous Macau Tower. This tower has the world’s highest Jump platform, a Guinnes World Record for the Highest Commercial Bungee Jump* at 233 Meters (some 764 Ft). You slow down and stop some 30-meter… Read More »
THE BEST NOVEL I HAVE READ IN A LONG TIME HALFWAY UP THE MOUNTAIN was not my first chocie as I flipped through the books at the ‘Indian Author Fiction’ section at Media Mart in Mumbai Airport. I was looking for ‘The deliberate sinner’ a book published and promoted by JayentaKumar of Srishti publications. It… Read More »
41st EPISODE some years ago, one of the larger regional newspapers went to PATTAYA for their annual incentive tour. The combined National sales team, marketing and other vertical heads like HR., Editorial, Circulation & production joined as observers. It is not rocket science, that when a predominately male dominated group lands at Pattaya, a visit… Read More »
