Intradia a part of P1P2SOLUTIONS which is dedicated towards liberating solutions ( Ideas). We believe that an organization as a whole or any department within it is continuously facing multiple challenges, opportunities and issues. In its attempt to address all of them, the resources available and deployed get diluted leading to unsatisfactory results. P1P2 symbolically… Read More: INTRADIA – P1P2SOLUTIONS »
33rd EPISODE. This one from 1996-2000 period when I was at Lowe Lintas, New Delhi. It was one of the office parties, definitely not the ‘New Year’ party. Sharing the occasion or the venue may compromise the identity of people in this sensitive episode, so we will avoid that. There was… Read More: THANK YOU »
So what is love and Is love and sex the same thing. What is Lust and how is that a part of the growing teenagers life. How differently male and female brain works when it comes to LOVE and SEX. What can happen to you, incase you do not differentiate abetween the… Read More: RAINBOW- The shades of love by Aman Jassal »
I am enjoying the TOI-HT fight for Delhi-NCR supermacy. Are you? You may love TOI for the action and pity HT for pathetic explanation or be completely neutral with ‘I don’t care -WTF’ attitude. The lines are drawn depending on ‘who you hate’ and ‘who you love to hate’. Trust me, you will enjoy this,… Read More: THE ABC OF HT TOI BATTLE »
It’s the first day of Navratri, tomorrow. The start of 30 days of festivity till Deepawali. As much as 35% of Indian advrtising spends are expected in this short period. Keep your fingers crossed and pray to Ma Durga for a real media spends revival, more than just a feel-good factor. The 9 nights of… Read More: LEARNING FROM MAA DURGA »
Yesterday, the weather in Mumbai was cloudy with some areas reporting scattered rains. Inside the Nehru auditorium BARC’s promising session remained uneventful. The mystery hardly got resolved. What one heard were futuristic promises. With the IRS episode fresh in mind and BARC many months away from data release, this status update seemed more aimed at… Read More: Pregnant BARC. Delivery Date unknown »
32nd EPISODE. Year 2000. Lowe Lintas Delhi. 9th floor Mohandev Building. Pawan and team were in a celebrating mood. After countless scripts, finally the client MARUTI approved script titled ‘BONDAGE’. The budget was decent enough for the team to think of talking to Namita Roy Ghose and Subir Chatterjee… Read More: RAIN CLAUSE – I »
31st EPISODE : 1994. Delhi. HTA (Hindustan Thompson Associates), 35 Jhandewala, Rani Jhansi Road. I was servicing MOTOROLA account and reporting to SAMIR VERMA. He was a relationship-oriented person and converted most of his clients into good friends. RAHUL VERGHESE of Motorola was no exception. Rahul Verghese had recently… Read More: LETHAL COMBINATION »
India has three religions: Cricket, Cinema and Religion, not necessarily in that order. All of them are full of stories, characters and personalities. The viewers and followers (audience) fall in love with the story and the characters in them. Yet we have been more focused on the message than the… Read More: Tell a story to deliver the brand message right »
30th Episode. ‘It does not matter where I get my appetite from till I eat at home’ is a simple but powerful statement. It also packs within it a great learning. In this new digital age, it can be the strength and the variety in your relationship. True… Read More: APPETITE »
