OK. If it was not for the media pressure , pre-launch hype and the ad in TOI, I may have not picked another Chetan Bhagat novel. I did pre-order, not because I was worried that 200 Asian elephants will be sold-out but to get over it soon. Remember EAT THE FROG early… Read More: HALF GIRLFRIEND. Not OK to serve- half entertaining, half romantic… »
On Friday, we will celebrate Dassera, a festival of good prevailing over evil. This day Rama killed Ravana, the demon with 10 heads, the most learned man of his time but a symbol of evil. Calling out the hidden professionals; the Rama within you to finish the new Ravana thriving in our industry. The power… Read More: This Dassera, Burn the Ravana Within »
34th EPISODE . 10th JUNE 2008. There was tension in the National Brand team at Dainik Bhaskar Mumbai. It was 10th of June and the rains that started on 1st June showed no signs of stopping. Initially we considered it as pre-monsoon showers but soon along with MET department revised the forecast. Monsoon had arrived… Read More: STRATEGIC RAIN BREAK »
I am proud Indian and people living in Kashmir are as Indian as I am. I want to believe so. The stories of atrocities and militancy that my generation learnt through pages of filtered news were more than rumours. The new generation gets a fraction of it in this movie HAIDER by VISHAL BHARDWAJ. I… Read More: HAIDER: get seduced- experience the journey of uncomfortable emotions and… »
INTRADIA is a part of P1P2SOLUTIONS which is dedicated towards liberating solutions ( Ideas). As an successful ambitious organisation with clear goals and objective, your team is one of the best talent group in the category. They collectively have a huge experience and most likely their potential has not been fully exploited. Its seen that an EXTERNAL… Read More: HARVEST »
Intradia a part of P1P2SOLUTIONS which is dedicated towards liberating solutions ( Ideas). We believe that an organization as a whole or any department within it is continuously facing multiple challenges, opportunities and issues. In its attempt to address all of them, the resources available and deployed get diluted leading to unsatisfactory results. P1P2 symbolically… Read More: INTRADIA – P1P2SOLUTIONS »
33rd EPISODE. This one from 1996-2000 period when I was at Lowe Lintas, New Delhi. It was one of the office parties, definitely not the ‘New Year’ party. Sharing the occasion or the venue may compromise the identity of people in this sensitive episode, so we will avoid that. There was… Read More: THANK YOU »
So what is love and Is love and sex the same thing. What is Lust and how is that a part of the growing teenagers life. How differently male and female brain works when it comes to LOVE and SEX. What can happen to you, incase you do not differentiate abetween the… Read More: RAINBOW- The shades of love by Aman Jassal »
I am enjoying the TOI-HT fight for Delhi-NCR supermacy. Are you? You may love TOI for the action and pity HT for pathetic explanation or be completely neutral with ‘I don’t care -WTF’ attitude. The lines are drawn depending on ‘who you hate’ and ‘who you love to hate’. Trust me, you will enjoy this,… Read More: THE ABC OF HT TOI BATTLE »
It’s the first day of Navratri, tomorrow. The start of 30 days of festivity till Deepawali. As much as 35% of Indian advrtising spends are expected in this short period. Keep your fingers crossed and pray to Ma Durga for a real media spends revival, more than just a feel-good factor. The 9 nights of… Read More: LEARNING FROM MAA DURGA »
