Thank you IAA for making it possible. One can see why the IAA India Chapter won the most active IAA Chapter award recently. Sir Martin Sorrell (SMS) gave a basic course in TACKLING Arnab Goswami (AG). From the world GO, SMS opened with Cricket stating that it seems MSD seems to be a captain… Read More »
27th EPISODE: When I picked today’s MUMBAI MIRROR ( it comes free with Times of India), I was thinking of which episode to share in my weekly Advertising & Marketing blog. I saw the article on 1998 Femina Miss India Ms. Smriti Irani. And In remembered the incident of 1994. The incident involves Harbinder Singh,… Read More »
Another point of view on; THE INNOCENT SIMPLE TVC BY AIRTEL. I am happy to note that the spot is still on air. It demonstrates that the client is not spooked by criticism. And I appreciate it. Media, creative expert and social science adventurers have not been able to see how progressive the TVC is.… Read More »
ENTERTAINMENT : Its like a standup comedy show with visual graphics. As loud. CONFESSION– I enjoyed this full over the top superbly hammed AKSHAY KUMAR performance in ENTERTAINMENT. And the halls were full on day 3 tooThe movie trailer and the star cast did not mislead the audience. You knew what you were getting into when… Read More »
26th EPISODE — ‘I AM SANKAR’ This belongs to an era when advertising was much fun. People used to be creative in their interactions and induction of new team members. Here I share an incident from HTA ( JWT- 35, Jandewalan, Rani Jhansi Road-Delhi) time. Sankar was heading PEPSI account at JWT. And a new young trainee… Read More »
THE COUNT HTA days. Days of many interesting episodes. This one is one of the simpler client- agency interaction episodes. Client:………………………… MOTOROLA Client representative: … RAHUL VERGHESE Venue: ………………………. SURYA SOFITEL Agency: …………………….. HTA ( 35 Jhandewalaon, Rani Jhansi Road) Agency representative: … Read More »
This week I bring a story that I have only heard. I have not been witness to it, so can not vouch for its correctness. It is JAGBEETI (happened to someone else) and may not be JAGZAHIR (known by all). I am ready to accept denial on this one. HTA (now JWT) Delhi in… Read More »
LACKS THE KICK- CARRIES BOX OFFICE PUNCH OK. It’s customary for the critics to unquestionable trash SALMAN KHAN’s movies and yet the BOX OFFICE would be forgiving and Salman is on his way to collect his EIDI. The line from movie actually sums it up ‘Mere baare mein itna mat sochna, dil mein aata hoon,… Read More »
So what do you earn in an organisation. Respect. Fame. Success. I was pondering this complex subject the day I left my last job at Dainik Bhaskar Group. And the answer was given by Wife of my colleage . her what’s app message – when she learnt of my leaving said QUOTE MESSAGE Gd eve… Read More »
When the phone rang, it was already late in the evening. We were tired after the press conference. Ready to call it a day. But, then work is work and in a small office a missed call may be a difference between having and missing a client. Philip the media coordination cum PR manager took… Read More »
