Original article appeared in http://www.mxmindia.com/2014/06/sanjeev-kotnala-curious-how-things-will-be-after-kyoorius/ On the 12th night when I entered the NSCI Stadium, I cannot be faulted for thinking that I have reached the wrong destination. But the miniature Black Elephant magnetically attached to my shirt and the big bold Kyoorius branding made me comfortable. The signs were there – expectations have been… Read More »
I was less than a week into real advertising. Fresh after 3 month of rigorous MUDRA MANAGEMENT TRAINING PROGRAMME ( MMTP-II) under Dr. Naganand Kumar and CM Ramesh (UNCLE TOM). At that stage one believed everything was possible. I was going to be the Brand Saviour. In my first week I was sent to Mumbai… Read More »
This is somewhere in 1995 or so. ITC Welcomgroup was looking to shoot a promotional TVC. Sanjay Sharma was the creative head and I the client servicing person on the brand at HTA. The film required a very wide heritage structured bungalow. The production team had identified a few at Bangalore. Sanjay and I were… Read More »
Tweet Follow @s_kotnala Hijacking maybe a hard word to describe, what happened on 3rd April 2008. Jagdip Bakshi was Goafest ( Largest event for Indian Advertising and marketing fraternity) Chairman that year. Dainik Bhaskar Group well known across the Industry for highly innovative initiative and plans decided to take advantage of a schedule loophole (That has… Read More »
Ravinder earlier two books- ‘I too have a love story’ and ‘Can Love happen Twice’ were really nothing much to talk about. They were simple- quite honest but lacked twist and the power to keep you glued on. So picking up ‘Love Stories That Touched My Heart‘ was definitely risky. Being an anthology with a… Read More »
Ok, with this one I am treading into dangerous territory. This is an anecdote that I share… and I have only heard about it… unlike other shared stories where I had the first hand knowledge of the event… here I am just reporting something that may maynot be true. I treat this as a story… Read More »
Back to the time- my first visit abroad and it was the SUNCITY , the annual kickoff of HTA. “Two More’ shared earlier happened on the same city. So let’s get to the episode with minimalistic background information. There was enough drinks on the house along with enough OLD MONK bottles that the team had… Read More »
The IP season is on and what better than an episode out of HTA Cricket. HTA as the leading agency in Delhi was much into cricket. There are stories of Denis Joseph bowling a beamer to a client or Shankar Rajan playing a sedate inning. One person who may be given the credit for keeping… Read More »
In earlier times much before the fragmented and niche agencies came into being, when 15% commission and not retainer-ship was the norm, the large agencies used to have a huge annual incentive conclave. The cut was by designation. In 1993, if I am right about the year, I made the cut first time. That year… Read More »
This is the time I was with HTA. Motorola was a new client. And Rahul Verghese (www.runningandliving.com fame) a different kind of client. Dead serious professionally and hugely funny beyond work. Rahul had five simple rules to work when it came to meetings. On time. Rahul lived what he expected from others. I remember him… Read More »
