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My New Song. Audible – Kindle, Kindle all the way.

Antyesthi, Antim sansakr is the 16th and the most important Hindu Sanskar. It helps the soul reach moksha and meet with the mega Godly Soul.

Tanishq was trolled for its ‘progressive’ commentary on Hindu marriage rituals and traditions. This time it plays safe with Rivaah.

My annual wish list revolves around advertising, marketing, media and life. is a long one and it has hardly changed through the years.

People still watch a MOVIE, but it is no longer an event that is a memory milestone for the audience. The emotional connection is missing.

A book that I enjoyed reading. The unbelievable adventurous life of the 100 year old man who climbed out of a window and disappeared.

Once a coward always is a coward is a true advertising story from those heady days when there was one or the other parties every Friday

Goafest 2022- the first time I am not attending the event. Here are a few things from past editions – How Goafest has changed through time.

I am faced with a dilemma. Should I attend Goafest2022 and give the unfinished story that started in 2016 a formal closure.