MUTATION of KANYADAAN by MANYAVAR
Strategic REMAKE of ads.
Brands have an opportunity to remake repurpose earlier communication that is relevant today. Be it gender role reversal or re-contextualising. Sometime it can get so much buzz and sometime you could be trolled for it. So, which ads would you want remade
Asking ASCI. Mandate, Policies and equality.
ASCI never question media- it is the advertiser and the agency. However in case of Native advt or advertorial print is an equal partner. Is print not the biggest media to be questioned and self-regulated. What about Government ads – are they more equal than others in the eyes of ASCI
Has brands missed the Movie magic?
Indian advertising has not much leveraged the scenes from iconic Indian movies. Here are two good example of perfect fit.
Print wants you to trust it.
Print the traditional media enjoys huge trust, but it has been eroding for some time. Will the TOI campaign work magic? And can a B2C campaign work on B2B front.
GULF OIL bridges the GULF in drivers’ life.
Consistency and relevance- is key to this SURAKSHA thought that GULF OIL leverages during RAKSHABANDHAN. Here is whats happening
Moment Marketing in the spotlight.
Olympics and the brands trying to leverage the achievements has given moment marketing a flip. Now brands have to be extra cautious and creatively smart to exploit such opportunities.
11th August 2024. Paris Olympics. Nothing changed.
Will something really change. Or we as usual, will forget this Olympics after a few days. Maybe if you read this on 11th august 2024- things would not have changed much
MOSAIC – Poems by Manish Mundra. Book Review.
Life Is A Mosaic- And Manish Mundra Reflects That In His Poems. They Are Unstructured At Times But Have Very Structured Thoughts And Very Transparent View To Life For The Reader
MENTAL HEALTH- MARKETING ADVERTISING
MENTAL HEALTH is in focus. Celebrities in cinema and sports have come forward. It still remains unaddressed in advertising marketing.
