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Perceptions adulterated with reality
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NUMBED BY COVID19 SECOND WAVE – STILL, TIME TO ACT.

THE NATION IS REELING UNDER THE SECOND WAVE OF COVID19. IT IS A FAILURE- BUT WE MUST REGROUP AND TAKE ACTION. Contribute in which ever we can.

Category: ADVERTISING MARKETING LESSONS IN MANAGEMENT LIFE BLOG Tags: corona, covid19, OXYGEN, second wave

The making of STAR India- Vanika Kohli Khandekar- Book Review

The Making of STAR India traces episodes of struggle- leadership – collaboration and success of it from start to it becoming the media giant. And it comes through the tenure of COOs and CEOs at the helm.

Category: ADVERTISING MARKETING BOOK REVIEW Tags: STAR TV, THE MAKING OF STAR INDIA, UDAY SHANKAR, VANITA KHOLI KHANDEKAR

JSW PAINTS DISRUPTS WITH ALL COLOUR ONE PRICE.

JSW PAINTS launched ‘all colour one price’ campaign. why should different colors be priced differently? Is that relevant? Will it make a difference?

Category: ADVERTISING MARKETING PUBLISHED ARTICLES Tags: ALL COLOR ONE PRICE, ASIAN PAINTS, HAR GHAR KUCH KAHETA HAI, JSW PAINTS, PAINTS

Rays from the Eclipsed Sun – Narendra Chauhan- book review.

Rays from the Eclipsed Sun by Narendra Chauhan is a simple story of friendship and belief. Of life and how things move on.

Category: BOOK REVIEW Tags: book review, rays from the eclsiped sun

New Indian Express discontinues IPL coverage. Reaction

25th April 2021, New Indian Express the newspaper in south of India announced discontinuing the IPL coverage. Are they right. What do people feel?

Category: ADVERTISING MARKETING PUBLISHED ARTICLES Tags: IPL, New Indian Express, newspaper

COVID19 second wave. Who failed The nation?

COVID19 SECOND WAVE is testing the nation. there is confusion and fear. scarcity of services and essentials. so, who failed the nation. Or have we been too busy to blame others.

Category: ADVERTISING MARKETING PUBLISHED ARTICLES Tags: corona, covid19, khumb, second wave

Blame it on strategically quirky CRED

GRED been experimenting with communication. redefining quirkiness with celebrity and succeeding in people talking about them

Category: ADVERTISING MARKETING PUBLISHED ARTICLES Tags: CRED, life, LOYALTY POINTS

‘Predators and Prey’ book review – press the accelerator.

PREDATORS AND PREY – debut novel of Abhinav Agarwal. what happens when multiple nation want control of the data that can put people at risk. Will Venkat survive to tell the tale

Category: BOOK REVIEW Tags: abhinav agarwal, IIM, indian author, predators and prey, thriller

all about Ram Navami- #ignoranthindu

Category: HINDU FESTIVALS IGNORANT HINDU Tags: ayudhya, Hindu, ignoranthinu, lord vishnu, ram navami, rama navami

BHIMA JEWELLERS – SIMPLY PURE AS LOVE OR…

BHIMA JEWELLERS new ad- pure as love- is about acceptance- confidence and transformation of a trans-woman with family support. Is it before time- or is the brand being opportunist

Category: ADVERTISING MARKETING PUBLISHED ARTICLES Tags: BHIMA JEWELLERS, FAMILY, LGBT, TAMISHQ, TRANSWOMAN
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