Surprised! KLM Asking You To Fly Responsibly. Seriously, someone has to as quirky and disruptive sounding like ‘FLY RESPONSIBLY- TAKE A TRAIN’ to catch attention. We live in an era where brands are being forced to demonstrate their commitment to a purpose. Look at #ToxicMasculinity, #ShareTheLoad, Jago Grahak, #OrgasmInEquality. All of these are bold and… Read More: Fly Responsibly. KLM wants you to take the train. »
An effective network along with BRAND-I, the way you are branded in the organisation and the Industry plays a critical role in professional success. BRAND-I. Brand-I is different from personal branding for products. Brand-I is all about you. It is the net summation of past experiences and the impact of re-calibrated expectations people have from… Read More: Create an Effective Network. Create Brand-I. »
Thanks to the Netflix on the OTT platform and the AMAZON Firestick I ended up watching an exciting movie- Andhadhun. I now can understand why the movie, with its star cast, engaged the audience and was so much appreciated when released. Blind man bluff intrigues the viewers. It’s not the first movie that has layered… Read More: Andhadhun: movie review. »
Time to Co-Create? You have to decide. You can leverage the potential and co-create NOW or regret later. The IPL is over, rains are settling in, and the world cup is reaching towards its climax. The festival period is still some time away. The Cannes advertising festival is over. There is no better time than… Read More: Co-Create with Media is the need of the hour. »
On one hand, you could see ARTICLE 15 as a simple, honest not-a-super star IPS officer Vs evil politician, local mafia and hands in hand with corrupt policemen story. And that will be doing a disservice to a well-made movie that literally hits at the softer belly of the society. It effortlessly takes you deep… Read More: ARTICLE 15 – MOVIE REVIEW »
IAA’s Retrospect and Prospects last week dealt with the CMO curiosity and desire to know. Past and Future have always been of interest to us. The need to know what next? To know of the next trend going to hit the market and communication. In the process, we keep trying to connect the dots, see… Read More: Past and Future as seen by Neil George »
Brands Connecting Dots To Remain Future Proof. The agencies are trying to go beyond the brief and pleasantly surprise the clients. It is an excellent thing to do. The new purpose let advertising is keeping the client happy and the agency busy. There is some talk of this purpose led advertising strategy, engaging the consumer… Read More: Don’t waste your time Connecting dots. »
Gender Stereotype is everywhere. Questioning its usage in advertising is an excellent thing to do. I may be hated for saying so, but when a regulator starts defining and imposing constraints. It is trying to solve some other problem by finding a scapegoat that is easy and glamorous to hang. This is my shout-out for… Read More: Stop Questioning Gender Stereotype In Advertising? »
Nowadays, it is becoming tough to be a Man. And even Gillette too is getting into the act. I have been into this simple brand-feature-benefit-transactional relationship with the multi-edged Gillette razor, when suddenly from every article on marketing communication and potential award list started questioning me. Gillette Started The Battle Of Toxic Masculinity making it… Read More: Orgasminequality Toxic Masculinity- Tough to be a Man »
The Go-Giver’ is the story of an ambitious young man named Joe. It seems that the more he runs after success; the more difficult it becomes to achieve his goals. Then he seeks advice from the highly successful leader Pindar, who shares his secret, the FIVE LAWS OF SUCCESS. Pindar has just one condition that… Read More: THE GO-GIVER by Bob and John: BOOK REVIEW »
