The new generation is video generation. The use of sound (audio input) is becoming more critical than ever. The environment is becoming more sonic by abbreviating communication in the real world. The audio enabled (IOT) gadgets and their unique distinct notifications nudge your brain into action. Every one of these audio interventions is opportunities for… Read More »
Typically, I read 70 plus books every year. And, share my recommendation from the books published in that year. You may access the recommended list of 2014, 2015, 2016 and 2017 here. 2018 has been different. I managed to read only 30 odd books. This year I was concentrating on writing and working on my… Read More »
I picked up the book ‘ MANY LIVES MANY MASTERS ’ on the recommendation of my dear friend Aditya Amar. It is a tough book to put down. You always want to know more. You want to know, what the well-respected psychiatrist Dr Brian Weiss (author) finds next while treating a complicated case of 27-year-old Catherine in… Read More »
What is true for personal life is true for professional life too. Relationships take time to build. Same is true of Client-agency relationship. They need an investment of time, efforts and a lot of trust and faith. Moreover, yet, in many relationships, there comes a stage when breaking it is more productive than continuing with… Read More »
It took me time to pick ‘Catalyst: The Ultimate Strategies on How To Win At Work And In Life’ by Chandramouli Venkatesan. Reading it, I realised, I cover a lot of it in two of my workshops ‘Brand-I’ and ‘Re-Discover Yourself’, but from a different perspective. On the other side, I have that sinking feeling… Read More »
Juggernaut, Digital Book Reading Vs. The Real Experience. It is still taking me time. I am slowly getting there with help from Juggernaut. The Kindle-wielding population may not see what is exciting about this. It is just another app. I never liked reading books digitally. Somehow I miss the feeling that comes with holding a… Read More »
Hyundai, celebration, When you just see a story unfolding before you. Thank you, Whatsapp. Otherwise, I would have missed seeing this beautiful, touching advertisement from Hyundai 20 year celebration in India. It ’s served on WhatsApp with a cleverly planted introduction that remained unchanged by the lazy forwarders. ‘Almost every advertisement depends upon half-nude females… Read More »
The 2018 Cannes Advertising festival, reporting a lesser number of entries and higher networking attendance is over. The powerful statements made by the speakers and the knowledge shared over drinks is slowly starting losing its impact. The social media post of short-term legal immigrants to Nice are becoming sporadic and slowly getting buried in the digital history.… Read More »
The call-for-entry campaigns may not be reflecting the true picture. In fact, awards will be better served if they concentrate on few other things to maximise differentiation, relevance and impact. The rising cost of entry, the controversies surrounding awards and the perceived value is forcing many agencies to evaluate their options of awards to enter… Read More »
