OH! Finally, we are talking about the ad where the Adweek Super Bowl bot is the copywriter. Adweek defines it as “an AI-powered creative force that generates ad concepts and posts them on twitter”. These ad concepts were created using real brands and celebrities. Playfully, WIX.com went ahead and converted one of the ad concepts… Read More »
Welcome, 2020. Two decades are over. The next one starts. Will the next decade be different for Advertising and Marketing? Will the changes be more violent sudden and disruptive? The industry shifts and changes are like climate change. We know they are happening. However, seeing the real impact takes time. LOT HAS CHANGED. YET, NOTHING… Read More »
On Monday, 28th October, my newspaper was drastically underweight. It was not the usual cubby overweight I was getting accustomed to. The newspaper was slim, light with sporadic advertising. It felt like what my newspaper used to be, before the festival. Somehow I missed the thick festival sale and discount catalogue sheets masquerading as newspapers. … Read More »
What do dreams have got to do with brands? Maybe nothing. Maybe it was always about dreams. Perhaps, it is we who have never understood the art of creating real dreams. Brands have moved from a functional USP to emotional dividends to being purpose-led. Whatever may be the format and trigger, differentiation was always there… Read More »
Time to Co-Create? You have to decide. You can leverage the potential and co-create NOW or regret later. The IPL is over, rains are settling in, and the world cup is reaching towards its climax. The festival period is still some time away. The Cannes advertising festival is over. There is no better time than… Read More »
IAA’s Retrospect and Prospects last week dealt with the CMO curiosity and desire to know. Past and Future have always been of interest to us. The need to know what next? To know of the next trend going to hit the market and communication. In the process, we keep trying to connect the dots, see… Read More »
Gender Stereotype is everywhere. Questioning its usage in advertising is an excellent thing to do. I may be hated for saying so, but when a regulator starts defining and imposing constraints. It is trying to solve some other problem by finding a scapegoat that is easy and glamorous to hang. This is my shout-out for… Read More »
The Go-Giver’ is the story of an ambitious young man named Joe. It seems that the more he runs after success; the more difficult it becomes to achieve his goals. Then he seeks advice from the highly successful leader Pindar, who shares his secret, the FIVE LAWS OF SUCCESS. Pindar has just one condition that… Read More »
I always knew that ‘The Internet Is NOT the Answer’. It is a milestone in the chaotic river of evolution. Life and future will find its own way to correct the follies of technological advancement and misuse. No there is nothing to worry about. Andrew Keen as an author of ‘The Internet Is NOT The… Read More »
Three years back ‘Make My Trip’ (MMT) signed Ranveer Singh and Alia Bhatt as Brand Ambassador in a strategic move to connect with younger customers. The audience was intrigued, as the two have not done a movie together. Gully Boy will be the first movie for the pair. The audience has seen some brilliant, interesting, engaging and… Read More »
