IAA WORLD CONGRESS starts tomorrow. It’s a two-day of jam-packed sessions with the evening parties helping you to unwind. There may be exceptions, but it’s impossible for a delegate to attend all the sessions. To get the best out of the conference, including networking, one must choose and pick the sessions of their like, interest… Read More: WHICH IAA WORLD CONGRESS PACK SUITS YOU? »
My first reaction to ‘GULLY BOY’ as I stepped out of PVR was ‘What A Film!’ With time the superlative expression got subdued. The magic started weaning. By the time I got to write this review, it was a few notches down. Gully Boy is a story of an underdog delivering against odds. It is… Read More: Raapchick Rapping GULLY BOY- FILM REVIEW »
Three years back ‘Make My Trip’ (MMT) signed Ranveer Singh and Alia Bhatt as Brand Ambassador in a strategic move to connect with younger customers. The audience was intrigued, as the two have not done a movie together. Gully Boy will be the first movie for the pair. The audience has seen some brilliant, interesting, engaging and… Read More: Make My Trip – needs more than Magical advertising. »
SHARE THE LOAD – Gender equality one step at a time. There are many cases of brands running campaigns with a social cause that they don’t really imbibe or believe it. Many of them are to tick the CSR box. Then there are brands that find their mojo and run with the cause as a… Read More: Ariel Nudging Gender Inequality with Share the load »
The new generation is video generation. The use of sound (audio input) is becoming more critical than ever. The environment is becoming more sonic by abbreviating communication in the real world. The audio enabled (IOT) gadgets and their unique distinct notifications nudge your brain into action. Every one of these audio interventions is opportunities for… Read More: AUDIO BRANDING a BOOK Review »
The recently released film ‘Uri-The Surgical Strike’ has won many hearts and has been a reasonable success. Made with just Rs 28 crore, it has more than recovered the cost in its first week of theatrical release. I loved the film and recommend it in my review. Meanwhile, many movie watchers were waiting for the pirated… Read More: URI throws a challenge to online pirates! »
HARDIK PANDYA KOFFEE WITH KARAN EPISODE Pushed by the media pressure, I managed to watch the Hardik Pandya-K L Rahul episode of Koffee with Karan just before Star took it off from its OTT platform. It was just another episode but with a minor difference. The guests were young cricketers. Unlike Bollywood stars, not accustomed… Read More: Thank you Hardik Pandya for Koffee with karan! »
In films, love story, comedy, porn and War never gets out of circulation. In India, we have a dearth of good war films. We had Haqeeqat in 1964 directed by Chetan Anand, 1972 was the Ramanand Sagar directed Lalkar, 1997 came J.P. Dutta directed Border, 2017 gave us Ghaazi Attack and now in 2019 the… Read More: URI- THE SURGICAL STRIKE: MOVIE REVIEW »
TODAY ONE NEEDS ‘CREATIVE SUPERPOWERS’. Creativity is an expected skillset in any profession today. We all want ‘Creative Superpowers’ to grow. Yet, there are very few recognised programmes on creativity taught as part of professional education at graduate or postgraduate level. Creativity is something one is expected to have or to learn on the job.… Read More: ‘CREATIVE SUPERPOWERS’, You need it. Book Review »
The king of Reality Shows, my favourite show ‘Bigg Boss Season 12’ climaxed on December 30, 2018. In the end, there were three types of audiences. One who will never watch Bigg Boss. Two, people who watched Bigg Boss and loved it. Three, the set of people who watched Bigg Boss Season 12 and said… Read More: REALITY SHOWS MUST RETHINK ENGAGEMENT »
