I picked up the book ‘ MANY LIVES MANY MASTERS ’ on the recommendation of my dear friend Aditya Amar. It is a tough book to put down. You always want to know more. You want to know, what the well-respected psychiatrist Dr Brian Weiss (author) finds next while treating a complicated case of 27-year-old Catherine in… Read More: Many Lives Many Masters- Book Review »
What is true for personal life is true for professional life too. Relationships take time to build. Same is true of Client-agency relationship. They need an investment of time, efforts and a lot of trust and faith. Moreover, yet, in many relationships, there comes a stage when breaking it is more productive than continuing with… Read More: Terminating client-agency relationship professionally. »
CINEMA SELF REGULATION! Cinema must learn from other media and how self-regulation has helped to keep the Government intervention to a minimum. To a large extent, television, radio and print are self-regulated. Digital too is trying with new matrices, technology, transparency, and consumer freedom. The ‘Gold Standard’ is one such effort. ASCI on the other… Read More: Cinema must self-regulate ad breaks. »
‘THUGS OF HINDUSTAN’ (TOH) is an utter disappointment. In a year where offbeat subjects and films like ‘Bhadhai Ho‘ is making the audience get back to cinema, Thugs of Hindostan experience may hold them away from theatres. ‘Thugs of Hindostan’ got nothing new. When the Britishers kill the king and Queen, the loyal, brave warrior… Read More: THUGS OF HINDOSTAN THUGS AUDIENCE. »
HAPPY DIWALI. Festival time is advertising time. There are many region-specific windows of festivities like Bihu, Onam, Durga Puja, Holi, Makar Sankranti, and Kojagiri etc. Alternatively, the same festival celebrated under different regional IPR across regions. However, nothing beats Diwali as the festival of advertising nationally. Brands know festivals are the time to indulge and… Read More: 8 Diwali Films that caught my eye. »
There has to some logic behind the magic of multiple false covers in dominant newspapers across the country. Come festival time, and suddenly you have to wade through a barrage of the false front page to reach the real front page with news. AM I THE ONLY ONE MISSING THE LOGIC OF MULTIPLE FALSE COVER?… Read More: False covers, conditioning of the print reader. »
Please do not watch Baazaar, in case you have watched ‘The Wolf Of Wall Street’. Your perception of Indian movie will get challenged. This is a movie like that naughty boy in school, who always gets the same remark from class teacher ‘Can Do Better’. Baazaar is cliched and a wee bit longer. SAIF IS THE… Read More: Won’t buy ‘BAAZAAR’, its below par. »
It took me time to pick ‘Catalyst: The Ultimate Strategies on How To Win At Work And In Life’ by Chandramouli Venkatesan. Reading it, I realised, I cover a lot of it in two of my workshops ‘Brand-I’ and ‘Re-Discover Yourself’, but from a different perspective. On the other side, I have that sinking feeling… Read More: Catalyst makes to my list of 10 most recommended books… »
‘BADHAI HO’ to Indian Cinema and audience. It is not every day that a movie like ‘BADHAI HO’ gets made and find massive acceptance with the audience. I am sticking my neck out in loudly recommending- go watch this offbeat entertainer and be pleasantly surprised. The cast is superb, and every one gives a performance… Read More: No reason to miss ‘Badhai Ho’. Movie review. »
Thanks to Juggernaut books, I read ‘HALF THE NIGHT IS GONE’ by Amitabha Bagchi. A beautiful story of loyalty, love, hate, innocence, relationship, compassion and betrayal across three generations. I must say it’s been too long since I read a novel that completely engrossed me with clever parallel storylines across past and present. The story… Read More: HALF THE NIGHT IS GONE, Amitabha Bagchi. Book review. »
