I remember the moment on Guru Purnima. It was late at night. I was returning from the IAA Leadership Awards. I had just popped in another chewing gum when I opened the winner envelope I have been holding tight. The 23rd winner. At IAA Leadership Awards last Friday, fourteen leaders were identified across categories and… Read More: Guru Purnima, I learnt what I must not do. »
Hyundai, celebration, When you just see a story unfolding before you. Thank you, Whatsapp. Otherwise, I would have missed seeing this beautiful, touching advertisement from Hyundai 20 year celebration in India. It ’s served on WhatsApp with a cleverly planted introduction that remained unchanged by the lazy forwarders. ‘Almost every advertisement depends upon half-nude females… Read More: Best advertisements are unlike an Advertisement »
MALISHKA Mumbai Khadyaat, the cry-anthem of Aamchi Mumbai. It is no surprise that Malishka has done it again for Aamchi Mumbai Last time she did the song ‘Mumbai Tula BMC War Bharosa Nahi ka’ (Don’t you believe in BMC). We appreciated her song more than the efforts. This time she has done a song on… Read More: How many songs must Malishka Sing for Mumbai? »
Celebrate Imperfection. Don’t rush after the illusion called PERFECTION. Better celebrate imperfection in life. It is not a new thought. Many great thinkers, gurus and leaders have articulated it. We humans express a spectrum of endless emotions, experiences and expectations. We also evaluate them against individual parameters that keep getting redefined. We exist because imperfection exists.… Read More: Let us learn to celebrate imperfection in life. »
Wagh Bakri a bit Lukewarm The latest Wagh BakriDVC by Scarecrow M&CSaatchi takes the theme ‘Rishton Ki Garmahat’ to next level with ‘Rishton Ka HI FEVER’. It introduces a granny who uses Tea to settle an argument. She makes a point. Is The Insight Laboured To Justify Brand Continuity? The insight has been simplified to… Read More: Wagh Bakri Chai lacks earlier warmth »
SANJU an EFFIE winner. Yes, I have a polarised view of ‘Sanju’ the movie. You need polarised reaction while sharing a review. You like it or hate it. The middle path or diplomatic talk is of no use to your readers. I loved the movie. And I can watch it again. Raju Hirani has once… Read More: Sanju – An EFFIE WINNER – Movie Review »
As Rajesh Khanna was the first Superstar and Pran the first Villian, Sanjay Baba is the first real bad boy of Indian cinema. You can not ignore him. There has been enough written about him. I belong to a generation that has grown with him. We were in college when his first movie was released.… Read More: Book Review: Sanjay Dutt- story of Bollywood’s Bad Boy »
The 2018 Cannes Advertising festival, reporting a lesser number of entries and higher networking attendance is over. The powerful statements made by the speakers and the knowledge shared over drinks is slowly starting losing its impact. The social media post of short-term legal immigrants to Nice are becoming sporadic and slowly getting buried in the digital history.… Read More: At least 8 reasons to celebrate Cannes 2018. »
THE CONSUMER SEEINGS THINGS DIFFERENTLY. My UBER driver has just cancelled the short booking. It is not the first or the last time. Last week the Uber driver at the last minute decided he was not interested in a ride to the international airport. I cribbed, I talked to the bot. I sent emails. All… Read More: Advertising not the solution for UBER problems »
