Dear Zomato, I have been wondering what made you do the MC. BC. hoarding. It is now a public property. So, it is okay to believe that the agency/ individual presented many options, and you picked up this one along with the rest of equally good creative in Red & White to go. It was… Read More: Zomato MC. BC.- Dirt lies in the mind of thinker »
I know I am late. Watching ‘QARIB QARIB SINGLLE’ was an after thought. My wife somehow was hell-bent on seeing it and I had to tag along. I am happy I saw the movie. In case you are also one of us who were iffy about it- JUST GO AHEAD ‘QARIB QARIB SINGLLE’. It can’t… Read More: QARIB QARIB SINGLLE, A Delayed Review »
I am not sure, if anyone else has ever used the term Amul-ed as Atul Kasbekar did in his lovely tweet of success. Even Big B has commented earlier that ‘My films on Amul Hoarding mean public endorsement’ but the word Amul-ed was not coined then. It’s the power of concept that leads to treating of… Read More: You only arrive when you are AMUL-ed! »
Tumhari Sulu is a nice simple sweet movie. You can watch it with the family. On second thoughts, I will definitely want couples to watch the movie. It has those strong moments of happiness understanding and confused emotions that make the married life what it is. Do watch it. It has excellent performances by the… Read More: TUMHARI SULU brings alive RADIO truths. »
No, I have not seen Ravi Jadhav’s Marathi movie ‘Nude’. However, that does not stop me from questioning the I&B Ministry’s decision to remove it from the list of films to be screened at the 48th International film festival (IFFI). That a new kind of censor after the jury constituted for the purpose has selected… Read More: Get Ready To Get Your Creative Expressions Censored. »
When the digital wave started, it created a luxury of time for audio-visual brand expressions. In the 6-minute digital film format, the creative teams and brand custodians were no longer constrained by the 30 – 45 second capping. A result of high cost of advertising exposure on television. It gave birth to short digital films,… Read More: Is 6-minute digital film risking brand association? »
Questions, Possibilities, Assumptions Are Three Things That Makes A Murder Crime Thriller Work. Akshay Khanna led ITTEFAQ Has All Of It And A Bit More, going by Indian Standards. Thankfully, the producer and director have kept ITTEFAQ at just over 100-minute of length. It is quite short compared to usual length of Indian films. However,… Read More: ITTEFAQ. Not Perfect but good enough. Movie review »
The Harvey Weinstein episode forced many people to re-examine sexual harassment at workspace. Many women shared their experiences with hashtag #MeToo. It was apparent that silence and escapism have fuelled the behaviour. There is no surprise at the spectrum, depth and width of this malice that seems to engulf every profession. The inappropriate behaviour finds… Read More: Party to sexual harassment at workplace? #MeTooGuilty »
In the still warm October afternoon at Lansdowne, how was I to know that I could be settling some old accounts in next few hours. OCTOBER 2017. When, I looked down from my ancestral house at 234, Sadar Bazar Lansdowne, I could see the triangular silken red flag of Kaleshwar temple fluttering in the wind… Read More: Settling Old Accounts with Lord Bholenath at Lansdowne »
The digital industry ad sales is under tremendous focus and pressure. Fake clicks and counts are dominating with fake ads. It is too little too late. The advertiser and audience experience has worsened over time. The consumer is frustrated with the digital invasive advertising and has no where to complain. Hence, it is no surprise… Read More: Gold Standard In Digital Advertising; No High Expectation »
