Let me tell you straight forward the ONLY reason you may go for BAHEN HOGI TERI ( BHT) , and it is not the wonderful way Rajkummar acts. If you have ever got a comment like ‘CAN DO BETTER’ in your or your son-daughter report card, BHT wears this extremely well. ‘Bahen Hogi Teri’ is… Read More »
I am not sure. What should be the reaction? Should one be happy, seeing 10-plus pages of more than 12,000 words in repetitive boring style listing details of the upheld complaints, keeping it transparent and open? Should one be sad, that after so many initiative, tie-ups, education, there are repeat offender category, brands and companies… Read More »
GOOD, BAD AND UGLY is contextual and relative terms, they have a lot of subjectivity built in. Here I share some Good, bad and Ugly examples from advertising, communication, marketing and society in near past. THE GOOD The best if in recent times been the interview of Army Chief Bipin Rawat. It is direct from… Read More »
Explorers don’t need a map. They are adventurous. They love taking risk. However, most of us are navigators. For us, life is a journey. And most of us don’t have a map for it. We work with vague sense of direction. We keep defining the destination and the road that will lead us there. We… Read More »
‘Hindi Medium’ brings alive the insult and the taunts that these two words hide. It cannot be explained and must be experienced or at least observed. How polarised are expectations of the desires and aspiration, when you change to an English medium school? The words ‘Hindi Medium’ stands-up and shouts loudly. It carries with it… Read More »
Nothing has changed. Women empowerment and all. The situation is much different than what the advertising fraternity will want us to believe. In some Hindi film, there was a dialogue, ‘Yeh saala itna kameena hai ki apni maa ko baych kayega’. No, we are not that bad, but we still overtly trigger desired sentiments and… Read More »
I was hooked on this movie from the time I first saw its trailer. The enthusiasm was tested by the dreadful slow not-so-encouraging WOM topped with its inability to collect the precious STARS in the review racket. I am happy; I was not disheartened by these road-breakers and ended up watching this soft smooth non-nonsense… Read More »
This week I am taking a detour to share some of the work, which I believe must be appreciated. Story-telling is a key pivot for the communication business. And if one can make the static medium like Print come alive with a story that involves and engages the reader, the job is done. Unfortunately, such examples… Read More »
Ok. I know AMBARISH RAY and I never expected this from him. This is a mother of an MIND F#$K. It raises an ethical question, does the author has the right to blatantly force a reader for a ride without an agreement or argument. Why did I buy this book? Is a different question after… Read More »
Who doesn’t love storytelling? I love the stories, where a chapter is closed in duality compounding the ambiguity. It forces the reader to acknowledge the power it wields, and the reader ends up turning the page for more. How many times have I been held captive by such narrative, ending up finishing the it in… Read More »
