Explorers don’t need a map. They are adventurous. They love taking risk. However, most of us are navigators. For us, life is a journey. And most of us don’t have a map for it. We work with vague sense of direction. We keep defining the destination and the road that will lead us there. We… Read More »
‘Hindi Medium’ brings alive the insult and the taunts that these two words hide. It cannot be explained and must be experienced or at least observed. How polarised are expectations of the desires and aspiration, when you change to an English medium school? The words ‘Hindi Medium’ stands-up and shouts loudly. It carries with it… Read More »
Nothing has changed. Women empowerment and all. The situation is much different than what the advertising fraternity will want us to believe. In some Hindi film, there was a dialogue, ‘Yeh saala itna kameena hai ki apni maa ko baych kayega’. No, we are not that bad, but we still overtly trigger desired sentiments and… Read More »
I was hooked on this movie from the time I first saw its trailer. The enthusiasm was tested by the dreadful slow not-so-encouraging WOM topped with its inability to collect the precious STARS in the review racket. I am happy; I was not disheartened by these road-breakers and ended up watching this soft smooth non-nonsense… Read More »
This week I am taking a detour to share some of the work, which I believe must be appreciated. Story-telling is a key pivot for the communication business. And if one can make the static medium like Print come alive with a story that involves and engages the reader, the job is done. Unfortunately, such examples… Read More »
Ok. I know AMBARISH RAY and I never expected this from him. This is a mother of an MIND F#$K. It raises an ethical question, does the author has the right to blatantly force a reader for a ride without an agreement or argument. Why did I buy this book? Is a different question after… Read More »
Who doesn’t love storytelling? I love the stories, where a chapter is closed in duality compounding the ambiguity. It forces the reader to acknowledge the power it wields, and the reader ends up turning the page for more. How many times have I been held captive by such narrative, ending up finishing the it in… Read More »
(The article was also published in THE ISLAND, Leading Sri Lanka newspaper on 30th April 2017) In the recent times, there have been multiple high-profile cases of sexual harassment reported in the media. Some of the prominent ones are Arunabh Kumar, RK Pachauri, Tarun Tejpal, Ashok Kumar Ganguly, Mahesh Murthy and Sumant Bhattacharya. In September 2016,… Read More »
BACKGROUND. Before the start of GOAFEST 2017, in my article “GOAFEST- expected to surpass expectations ! I shared a small secret and an expectation. “2016, the after hours party on the last day was in full swing. It was around 2 A.m, and I was a bit tipsy. Right outside the party area, where the registration… Read More »
Self-regulation must begin with ‘I’ before it can migrate to ‘We’ and ‘US’. So, when Advertising Standards Council of India (ASCI) President Srinivasan K Swamy, suggests that ‘be it an advertiser briefing an agency or an agency briefing their team, it’s time we add the ASCI code sign-off to every advertising brief’, for a moment… Read More »
