I will not be unreasonable to a ‘Golmaal Again’ that is honest in its advertising. ‘No Logic Only Magic’. Just like a Govinda movies, when you decide to watch a Rohit Shetty film titled ‘Goalmaal Again’, you know what to expect. Rohit does not leave anything to chance. At the very start in the title… Read More: Watch Magic come alive in Rohit Shetty’s Golmaal Again. MOVIE… »
I’m never going to be good enough, so I’ll just have to grab happiness where I get the chance. ( From the book) It was late at night on September 19, 2017, at some 30,000 feet in Indigo 6E 404, flight from Nagpur to Mumbai when I finished reading the book ‘Happiness is a State of… Read More: Happiness a state of mind by Gyalwang Drupka. Book Review »
What could be the reason for me to ask for solidarity in advertising? I am a happy-go-lucky person. Very few things bother me. Mine is a life of peaceful co-existence within the highly competitive and inconsistent advertising –media-marketing industry. Nothing is permanent here. The brotherly love exhibited over drinks does not even last the hangover.… Read More: Time for solidarity to save advertising »
On 30th September 2017, while people were busy celebrating Dussehra, I was watching Salman Khan at the ‘BIGGBOSS-11’- set at Lonavala sending 18 contestants to BiggBoss House, where everyone of them will try to be the last one to leave. Today, it is two days old. There is no point hiding my addiction and love… Read More: Watch BiggBoss-11 the deadly social game »
I am not sure where this piece is going. It has unstated directions. It is in a flux, waiting for thought traffic to settle in my mind. No, I am not going to take the blame any more. We are a country of major differences, minor alignments, dramatic impressions and uncontrolled trolling and aggression. We… Read More: Sensitive To Stereotype & 1 last question to Ask. »
It is completely predictable, yet it engages you in its narrative. It is that simple ‘Run for the Freedom’ story, where you want the prisoners to win against all odds. Unfortunately, there is no real twist in Lucknow Central. Farhan lack of expressions and acting seem perfect qualification for the role. However, in company of… Read More: ‘Lucknow Central Misses Few Tricks And Twist’. FILM REVIEW »
Ever wondered, why at the end, there is not much to write about the ideation sessions happening every few days in the corporate environment. Why things don’t seem to move the way you want, even after taking every possible precaution and ensuring the participation of right people and great environment? Is it, the process or… Read More: BOOK REVIEW- ‘Unlock the real power of ideation’ by R… »
Marketers are rushing to court to protect their interest. Somehow, we don’t find that surprising. However, if it continues, government intervention and involvement may end the era of self-regulation. The game was always on. The wait was to see who will blink first. Everyone is taking sides. The arguments are more based on professional expectations… Read More: It is time to redefine and strengthen self-regulation by ASCI. »
Good Interviews are addictive to watch. They have an uncanny ability to capture your attention. More so, when subject, subject matter or the interviewer is of your interest. There have been a few of these in the recent past. They have the power to break or strengthen an existing perception. Many times they force you… Read More: It pays to strengthen perception, because it’s more real than… »
‘Honi ko anhooni karde. Unhooni ko honi. Eek Jagah Jab Jamma hai Teeno Old Spice, Wieden aur Kennedy.’ Most of the advertising in India is highly invisible. The stated reasons can be different, but they all point to one single direction; the firm belief in safety and the inability to take a risk. There are… Read More: Making the INVISIBLE- Visible »
