Have your SOP’s outlived their utility?

Every self-respecting department in a growing organisation has defined standard operating processes (SOP). The problem is simple. Most of the process were created when the organisation was of a different size, operating in a zone with market dynamics that may not be now relevant. However, like religious rituals and family traditions, they remain unchallenged. In… Read More »

A MILLION SMILE celebration- iLEAD – Aid-et-action

I have been fortunate to be associated with AEA – Aid Et Action. I am Director on India Board of this Geneva Based international NGO. It’s Indian Headquarter is at Chennai. The South-Asia region is headed by Ravi Pratap Singh, highly diligent worker and task master. AEA works for ‘Bringing Change Through Education’. They work… Read More »

Only a LOVEHOLIC should pick- ‘SHADES OF LOVE’ edited by ANKIT MITTAL

None of us have any doubt that ‘love’ as an emotion has a vast canvas and vignettes that is tough to understand. My picking of this book is a result of being a sucker for short stories. I picked it from Mumbai Airport, when one of the flights, I was destined to take was delayed… Read More »

RAEES fails to excite, suffers from over expectation.

Even Badshah Khan’s  performance and the underplayed role of Nawazuddin Siddiqui fail to lift ‘RAEES’. Badshah Khan fails to deliver on hyper expectations. The first half is a bit enjoyable. However, it suffers from same issues that make second-half a drag. The whole film is fragmented episodic linear progression with jerky transitions. Mahira Khan, the… Read More »

How coke InNoWait’s and AMPLIFIES

The world is fragmented more in its media space than in its like and dislikes. The consumer touch points have been multiplying exponentially. The attention span is decreasing at an alarming rate. However, the global village allows you to pace your activity. A delta movement (not momentum) can be amplified across the globe to the… Read More »

Audience miss BIGGBOSS in a successful ‘Aam Adami’ experiment at BIGGBOSS10.

Ok, now that I have done my annual pilgrimage to the BiggBoss house at Lonavala for the third year, and we are in the final leg; it is time for me to reflect on the season. I have been an ardent compulsive viewer of the show. I still harbour the dream of hitting the show… Read More »

‘THE POISON ARTIST’ by Jonathan Moore, a multilayered dark crime horror. BOOK REVIEW

Normally, I read books in sequence. I just follow the ‘FIFO- First In- First Out’ policy. For ‘The Poison Artist’ by Jonathan Moore, I made an exception. How could I hold myself back after reading my favourite author of horror stories Stephen King’s comment. He says ‘it is an electrifying read… I haven’t read anything… Read More »

Celebrate Goafest & Abby: STOP ASKING DEAD QUESTIONS.

There is an Industry and then there are people who for reasons best known to them make every attempt to break the fragile fabric of star events. It holds true for Goafest and Abby’s too. Are egos involved? The industry most likely will answer with a loud YES. I believe in a simpler truth. They… Read More »