‘Honi ko anhooni karde. Unhooni ko honi. Eek Jagah Jab Jamma hai Teeno Old Spice, Wieden aur Kennedy.’ Most of the advertising in India is highly invisible. The stated reasons can be different, but they all point to one single direction; the firm belief in safety and the inability to take a risk. There are… Read More: Making the INVISIBLE- Visible »
SALUTE TO COLLECTIVE STRENGTH I want all to see this brilliant film by Ullash Chopra and team for Ambuja Cement. It is simple and minimalist. It has an apt location, casting, expression, music, build up and culmination with that timely intervention of a cloud. All the elements are brilliantly balanced and exploited for the intended… Read More: FOUR SQUARE OBSERVATION- Collectivism. Patriotism. Excellence. Support. »
In her book ‘Visual Hammer. Nail your brand into the mind with the emotional power of a visual’, Laura Ries, takes her basic proposition and then hits it so many times in so many ways that the Nail does get deep into your mind. Yes, VISUAL HAMMER matters. I was wanting to read this book after… Read More: What comes first, the verbal nail or the visual hammer… »
I had my brush with Darknet (or Deepnet) by mistake on clicking some links that sent me on a trail that I quickly terminated. It was enough for me to ask Google Chacha for his advice. I have time and again thought about such a possibility, parallel universe, good vs evil, anti net, mysterious net… Read More: DARKNET- the other side of digital highway ! »
Getting back to an ‘ex’ is never an easy task. To expect the romance to flame up or to start from where one left is over expecting the welcome. It is a lot more complicated that when a person decides to join back his ex-organisation. The homecoming, boomerang employee is not a new phenomenon in… Read More: BOOMERANG employees need to pass the GHAR WAPSI test »
In this case, call me old-fashioned or otherwise, the warning goes high. Go watch it with your spouse and/or significant other in life. Watching it with your adolescent daughter is not my cup of tea. Is it vulgar? The answer is No. Is it sexual? And the answer is No and yes. It deals with… Read More: LIPSTICK UNDER MY BURKHA. Crushed dreams and caged desires. »
I am sure we all vote YES for flexible-timing. I also would bet most of us have experienced remote working. Yes, thrive on such a technology marvel and dream of the constraint-free life unveiling before the new generation. We are blinded by the advantages to miss the twin edged swords of technology. It is relentlessly… Read More: The Joy of remote working suffocated with long leash of… »
It feels bad. It feels stupid. It is de-motivating, and you are left wondering what went wrong. When the brand moves in advertising business, it breaks many hearts and in some case careers. That is not even half the story. It is nothing new. It is part of life, and it happens to the best… Read More: Account loss ka Gum Tum Kya Jaano »
Atithi Tum Kab Jaoge? by Ashwin Dhir was a laugh riot. It was a new joke in town. GUEST IN LONDON ( GIL) is a poorly delivered repeat joke. This time it is not Mumbai but London. It is the young cast of Aryan (Kartik Aaryan as a software engineer) getting into fake marriage with… Read More: AVOID THE GUEST IN LONDON. Save Money Watch Trailer. »
June 27 1987 is the day advertising started its metamorphosis. Or so people would like you to believe. That day, Martin Sorrell with a confidence that only he understood made the successful hostile takeover of J Water Thompson (JWT). Most likely, he was unsure of the destination or the choices he will have to make… Read More: STOP BLAMING SO-REAL-MAR(Ke)Tin(g) for current situation in Indian advertising Industry… »
