Let me explain it to you, said the nervous marketer. I know it may be tough for you to understand and me to explain. However, I will take an example out of your life experience, something that you are able to relate to and then may be you will be in a better position to… Read More: Analogy depriving the audience and the brand its aha moment? »
It was IIFA award show this Saturday when I saw it for the first time. It was Deepika Padukone who was talking about having depressed some two years back and then sports helping her survive that phase and add aim to life. I was getting interested in her talk when the ad started…. The longish… Read More: Do brands get the conversation they deserve- the NIKE case »
Are you one who is uncomfortable talking to strangers? Are you the one who as a rule in a restaurant chooses a seat facing the wall or are you the one who will usually sit in the front seat of a taxi- to avoid back seat conversations? In any official event if you do not… Read More: Break the rules, Talk to strangers. »
Self-help books are big business. It is approximated to be worth $11 billion. There are always more people under stress, underestimated potential waiting for that motivational kick that will change their lives. That is their belief. They seek self-help books like a honed pigeon. They keep picking one book after another. It must be doing… Read More: Read this before reading another Self-help book »
The image does not leave easily. It is imprinted. Baba leaving the ground in the dark night to a stage where his trump cards Ayurveda and Yoga find the biggest sponsor. The images are a bit hazy, but the impressions are stark and clear. It is a strategic marketing move, that has been rarely analysed.… Read More: You have come a long way Baba, Baba Ramdev. »
Most in advertising will agree to the statement that ‘Advertising is a self-evolving art’. The problem and the debate start when advertising is expected to capture the essence of the era or as a catalyst accelerates societal norms. NAWABS NUDES NOODLES by Ambi Parameswaran also raised this issue while capturing 50 years of Indian advertising,… Read More: Nawabs Nudes Noodles – India through 50 years of advertising-… »
The past is just a story. You can do nothing else but learn from it. And future is vague, undefined but intended. So today is when you are nearest to the reality, ready to write the next chapter. Today or for that every moment of your life has been the opportunity to write the chapter… Read More: Will your chapter change the story title? »
‘Finding Dory’ -“An unforgettable journey she probably won’t remember’, released by Walt Disney Pictures is a loveable cute simple 97 minute 2-D Computer-animated comedy adventure sequel to 2003 film ‘Finding Nemo’ that we all loved is again produced by Pixar Animation Studios and directed by Andrew Stanton. Now I can stop and relax. That was… Read More: Finding Dory- Go watch it »
On June 13 when I boarded my flight to Nagpur, I was in for a small surprise. There was Indian Express placed on the aisle seats. The surprise was short as the cover was Jet Airways proudly selling its services. And then the last two pages of the wrap had the ad from Indian Express.… Read More: The Indian Express’ soft touch to rejuvenate newspapers… but does… »
Mumbai is for the mafia stories, Kolkatta is the place for mystery, murder, crime or detective movies. In recent past we had over hyped Detective Byomkesh Bakshy (2015), Michael (2011) which never got released in theatres in India featuring Naseeruddin Shah and Kahaani (2012) featuring Vidya Balan a film that rekindled the joy of watching… Read More: TE3N worth an encouraging viewing »
