I made 125 paintings this year, and that made me happy. It was a tough challenge I had taken. Last year challenge of 50 artworks in a year is just not comparable. Here is the best of them. However, it is a different story how it happened and how I learnt to paint. It was… Read More »
I am afraid that the audience may not venture out this weekend to meet SARBJEET in a U/A certified film. I will be disappointed if the WORD-OF-MOUTH appreciation does not start filling the halls. It is a well-made bold film. However, the disturbing imagery may tune off the viewers. While, it may be appreciated by… Read More »
What is happening in this world? Brands are blatantly disregarding current perceptions and looking at a digital exposure challenging regional biases and rituals to create the desired shift. Nothing wrong with it. So, Tinder (yes, Tinder) in its digital film for India has a mother very sportingly approving of her daughter’s dating by swiping right.… Read More »
It was a long time that I was seeing a play. The last one I saw was at Shophia a year or so back. I am a play enthusiast. I have been rejected in auditions. And I have directed a full-length play. MERA WHO MATLAB NAHIN THA at St Andrews Audotorium ( first timers need to… Read More »
It all started with a small conversation. I shared my email id with an old acquaintance who wished to send me some content to read before we could discuss the same. He called back in some time to check if my id was NETKOT. ‘Yes’, I confirmed ‘it is Nagpur Elephant Tango Kolkatta Elephant Tango’… Read More »
Last time round, I discussed the need for you to write a new chapter for the brand. I shared how it is important to keep the brand-consumer romance alive. Hopefully you have taken that seriously and you are brimming with few ideas that you would want to execute. If you were part of a different story and… Read More »
Original products, Timely delivery and return policy are three basic hygiene pillars of e-commerce success in India. Now we have the two leading e-commerce platforms Flipkart and Amazon trying to break the clutter and have strong brand association with these levers. Unfortunately, their collective din is not helping the case. In such a situation other… Read More »
Waking up early morning at 4 AM, I watched the spectacle unfold in my TV screen. DD was telecasting the first Shahi Snan ( Royal Bath ) from Simhasth Khumb, Mahapura at Ujjain, the city of Mahakal, also known as Avantiuri ( named after King Kartveeryarjun’s son Avanti) and Ujjaini. Other ancient names include Padmavati,… Read More »
Brands work with familiarity and consistency, with benefits and relevance and with emotional connect. They are just like human being. A set pattern of behavior and an accepted level of unchanged unmagnified performance bring stagnancy into relationship. It is like marriage. A brand just like in a successful loyal marriage must strive to enhance the… Read More »
To say SHAH RUKH KHAN proved himself or made a comeback will be insulting the man. He has been Badshah of Indian Cinema for long. His tag of being quintessential romance king shadows the anti roles that he did in his career like Daar and Baazigar. So FAN just about FANS the fire of his followers.… Read More »
