The image does not leave easily. It is imprinted. Baba leaving the ground in the dark night to a stage where his trump cards Ayurveda and Yoga find the biggest sponsor. The images are a bit hazy, but the impressions are stark and clear. It is a strategic marketing move, that has been rarely analysed.… Read More: You have come a long way Baba, Baba Ramdev. »
Most in advertising will agree to the statement that ‘Advertising is a self-evolving art’. The problem and the debate start when advertising is expected to capture the essence of the era or as a catalyst accelerates societal norms. NAWABS NUDES NOODLES by Ambi Parameswaran also raised this issue while capturing 50 years of Indian advertising,… Read More: Nawabs Nudes Noodles – India through 50 years of advertising-… »
The past is just a story. You can do nothing else but learn from it. And future is vague, undefined but intended. So today is when you are nearest to the reality, ready to write the next chapter. Today or for that every moment of your life has been the opportunity to write the chapter… Read More: Will your chapter change the story title? »
‘Finding Dory’ -“An unforgettable journey she probably won’t remember’, released by Walt Disney Pictures is a loveable cute simple 97 minute 2-D Computer-animated comedy adventure sequel to 2003 film ‘Finding Nemo’ that we all loved is again produced by Pixar Animation Studios and directed by Andrew Stanton. Now I can stop and relax. That was… Read More: Finding Dory- Go watch it »
On June 13 when I boarded my flight to Nagpur, I was in for a small surprise. There was Indian Express placed on the aisle seats. The surprise was short as the cover was Jet Airways proudly selling its services. And then the last two pages of the wrap had the ad from Indian Express.… Read More: The Indian Express’ soft touch to rejuvenate newspapers… but does… »
Mumbai is for the mafia stories, Kolkatta is the place for mystery, murder, crime or detective movies. In recent past we had over hyped Detective Byomkesh Bakshy (2015), Michael (2011) which never got released in theatres in India featuring Naseeruddin Shah and Kahaani (2012) featuring Vidya Balan a film that rekindled the joy of watching… Read More: TE3N worth an encouraging viewing »
I had seen the powerful trailer of Udta Punjab. I was eagerly waiting for release on June 17. Udta Punjab ( can’t even shorten to UP as someone else may take offence) is, as the nation knows by now, a Drug Crime thriller exposing drug problem and is currently locked in a battle with the… Read More: Seriously psychopathic! 89 cuts in Udta Punjab? »
Yes, I finally completed the fattest of books by ASHWIN SANGHI; THE SIALKOT SAGA. I could do that as I have a rule that defines my reading habit. ‘Once I star reading a book, I read it completely, irrespective of the fact it is interesting or not’. When you buy a book by Ashwin Sanghi,… Read More: SIALKOT SAGA, Low ROI book »
Every year, just before the festival season I take out books that I know I will not be referring in the future. These are the books I can do without. And the outgoing books reach people who want to read them. Meanwhile, space is created in my book collection allowing me to pick new books.… Read More: MARKETING UNPLUGGED- AN INSPIRATIONAL LIBRARY »
The Bigg Boss ‘India- Isse Apna Hi Ghar Samjho’ registration for audition closed yesterday. It is a carefully thought out strategic move from Colors. A move that for being successful will require a lot more efforts than just selection of interesting common people. The selected ones will live with the celebrities. Creating space for new… Read More: Will BIGGBOSS call me for Audition of season 10? »
