Training without competency gap analysis is like Shooting blindfolded

Organisations are expected to meet their objectives efficiently, and be ready for the new challenges the market could throw. To achieve that they bank on competent trained employees. Competency benchmarking and gap analysis help in recruiting right candidate, succession planning, growth and higher retention of qualified talent. They focus on development plans to decrease the… Read More: Training without competency gap analysis is like Shooting blindfolded »

How I learnt and did 100 paintings on my Samsung Note5

I made 125 paintings this year, and that made me happy. It was a tough challenge I had taken. Last year challenge of 50 artworks in a year is just not comparable. Here is the best of them. However, it is a different story how it happened and how I learnt to paint. It was… Read More: How I learnt and did 100 paintings on my Samsung… »

SARBJEET, will it win audience favour

I am afraid that the audience may not venture out this weekend to meet SARBJEET in a U/A certified film. I will be disappointed if the WORD-OF-MOUTH appreciation does not start filling the halls. It is a well-made bold film. However, the disturbing imagery may tune off the viewers. While, it may be appreciated by… Read More: SARBJEET, will it win audience favour »

Tender Tinder- Handle with care

What is happening in this world? Brands are blatantly disregarding current perceptions and looking at a digital exposure challenging regional biases and rituals to create the desired shift. Nothing wrong with it. So, Tinder (yes, Tinder) in its digital film for India has a mother very sportingly approving of her daughter’s dating by swiping right.… Read More: Tender Tinder- Handle with care »

MERA WOH MATLAB NAHIN THA – worth an evening

It was a long time that I was seeing a play. The last one I saw was at Shophia a year or so back. I am a play enthusiast. I have been rejected in auditions. And I have directed a full-length play. MERA WHO MATLAB NAHIN THA at St Andrews Audotorium ( first timers need to… Read More: MERA WOH MATLAB NAHIN THA – worth an evening »

To write a new chapter, read the story first.

Last time round, I discussed the need for you to write a new chapter for the brand. I shared how it is important to keep the brand-consumer romance alive. Hopefully you have taken that seriously and you are brimming with few ideas that you would want to execute. If you were part of a different story and… Read More: To write a new chapter, read the story first. »

FLIPKART – AMAZON- fight to own the hygiene factors

Original products, Timely delivery and return policy are three basic hygiene pillars of e-commerce success in India. Now we have the two leading e-commerce platforms Flipkart and Amazon trying to break the clutter and have strong brand association with these levers. Unfortunately, their collective din is not helping the case. In such a situation other… Read More: FLIPKART – AMAZON- fight to own the hygiene factors »

ARE YOU MISSING THE KUMBHORTUNITY

Waking up early morning at 4 AM, I watched the spectacle unfold in my TV screen. DD was telecasting the first Shahi Snan ( Royal Bath ) from Simhasth Khumb, Mahapura at Ujjain, the city of Mahakal, also known as Avantiuri ( named after King Kartveeryarjun’s son Avanti) and Ujjaini. Other ancient names include Padmavati,… Read More: ARE YOU MISSING THE KUMBHORTUNITY »

Have you written a new chapter for the brand?

Brands work with familiarity and consistency, with benefits and relevance and with emotional connect. They are just like human being. A set pattern of behavior and an accepted level of unchanged unmagnified performance bring stagnancy into relationship. It is like marriage. A brand just like in a successful loyal marriage must strive to enhance the… Read More: Have you written a new chapter for the brand? »