To say SHAH RUKH KHAN proved himself or made a comeback will be insulting the man. He has been Badshah of Indian Cinema for long. His tag of being quintessential romance king shadows the anti roles that he did in his career like Daar and Baazigar. So FAN just about FANS the fire of his followers.… Read More: FAN – ‘Rehn de. Tu nahin samjhega’ – You will… »
My view on Goafest captured in DNA issue of 11th April looked at the positive side of the event. The enhanced experience was primarily based on 16 of the 17 speakers engaging the audience with relevant and interesting points. And that is quite an achievement. For a change, it was not digitally skewed. It was more holistic.… Read More: Goafest2016 thumka needs to sync with the beat. Think about… »
First published in DNA, Mumbai Goafest 2016 can be summarised as high on energy with good knowledge sessions and charged after-parties. In short, a celebration of excellence. Thank you AAAI, AdClub and the whole advertising, media and marketing fraternity for making it a huge success. There are many version of ‘My Goafest’ as it satisfies different… Read More: GoaFest 2016 an enhanced experience »
Since the beginning, I have a strong love-hate relationship with Goafest. I was quick to find faults, compare with others, share suggestions, demanding some changes and yes to appreciate good things or I have enjoyed my affair with it as a sponsor, delegate, disrupter, publisher, winner, jury member and in my own small way tried… Read More: GOAFEST- The fun time- Down memory lane »
When a star student in the class gets just above average marks, you do not say ‘Could have done better’. You instead raise a question ‘How could he do this’. ‘Ki & Ka’ the latest offering from ace storyteller and Director Balki is something with differential concept, maybe good intent but sketchy and inconsistent at… Read More: ‘Ki & Ka’ – sketchy and inconsistent at its best »
Insight is one of the most misused words in the business of marketing and communication. They are loosely used to denote any not-so-obvious fact. At times the ability of it being commercially exploitable and being helpful in enhancing impact of a brand / process is treated as secondary. It primarily remains an inferred answer from… Read More: Will your insight pass the complete organisation test? »
What will you do, when you need a loan and no have time and space for all the paper work, follow-up and negotiations. More so, your current status may not be the best suited for extension of credit by a bank. And you definitely do not want to take a big swipe on your credit… Read More: The new friendly neighbourhood money lender »
The world outside is always full of opportunities. Between you and the glorious opportunities is a door. This is mostly a mental door, but sometimes it can be a physical door too. All you need to do is to open it and step outside. Embrace the new world. If only it was that easy. Even… Read More: Do you suffer from ‘Peephole barrier’ »
I was at the Press Club. The drinks were taking time to be served. The talk around the table was fragmented. A lot of Saala, Tu Kya Sab Janta Hai? (Hey, you think you know it all?) was in the air. The Pitch Madison Media report has been out for a while. Print has once… Read More: Will the newspaper business model ever change »
It has been some time since advertising and marketing lingo has entrenched itself in political battles. They are used and abused in election discussion and debates. Politicians are now fairly comfortable with terms like brand, positioning, public relations etc. Has the reverse been happening? Not an original thought. It was planted by one of my… Read More: The heady mix of Political Campaigns & Marketing »
