I can imagine, the uproar such a campaign would have caused in India. If, that is IF, our Ad Club thought of running such a campaign. I don’t think that will ever happen. We move very small steps. We have taken some positives of pushing for a membership drive with life membership and linking event… Read More »
The theme for ADFEST PATTAYA 2016 to be held 16-20 Feb 2016 is ‘CREATIVE INTELLIGENCE’. Its logo has been designed by Washington DC based award-winning studio Design Army. The new logo shape personifies the human brain, and represents the infrastructure base for our creativity. In illustrated concepts, the logo is surrounded by impossible shapes and… Read More »
I read the news on ADWEEK / ADFREAK and that made me turn around and re-look at the EGO WALL one has created with time. The trophies and citations stared back- as if they knew what was going through my mind. ‘If, I was to lose them will I miss them, are they important to… Read More »
April 7 to 9, 2016 will see the 11th edition of Goafest. The event has survived a controversies and absenteeism. The team at the helm must be appreciated for doing such a fabulous job. This year afresh the Goafest team meeting important stakeholders – the advertisers, agencies, journalists and past jury members. That is a… Read More »
The year 2015 in advertising communications has seen some tectonic movements, which was much appreciated as they it resulted in the return of quality after the industry underwent a spell of mediocre campaigns. The above is primarily true about AV (TV or Internet), the forefront of Indian traditional and new media. Print lagged behind with… Read More »
More and more campaigns in coming times are expected to break in the digital media. The relationship between digital and TV may never reach the TV–print equation. We know how TVCs are used as the starting point to create a print ad. I am not sure if the brand and agencies are taking concrete steps… Read More »
This year been a mixed bag in terms of books that I have read or plan to read. I stayed focussed on business, marketing, advertising and media books, keeping my distance from anything political or fiction. But here are 15 books I believe one absolutely must read (if you haven’t already!) though not all of… Read More »
The first time I saw ‘Star Wars’ was when I was in school. In fact we were taken by the school Kendriya Vidhyalaya –I, GCF Estste, Jabalpur to the theatre ( I think Sheela Talkies) in 1978-79. It was an awesome experience as was watching my first bond some years later. That was soon followed… Read More »
I have started liking Indigo airline. They have business like efficiency and humane behaviour. The planes are neat and clean. The stark blue spruced up seats welcome you. There is no garbage and the support craft always smiling. They keep you busy by sharing irrelevant information as what city the Pilot belongs to and what… Read More »
The film Bajirao Mastani is an imaginative story of Bajirao (Ranveer Singh) the Peshwa Pune and Bundelkhand Princess Mastani (Deepika Padukone) who is an expert dancer as she is a warrior. As there is very less recorded history of Mastani, the whole story can be seen as director’s world. Love emerges uninvited between Bajirao and… Read More »
