Missing the ‘TIP’ of a Tipping Point

The annual Pitch Madison Advertising Report is out and quite a few faces in media are smiling. It is a sunny forecast. Words people were waiting to hear. The euphoria is evident. The trust exists in the forecast. Like earlier PMARs, the industry is sure 2016 report will continue to accurate and directional. Then what… Read More: Missing the ‘TIP’ of a Tipping Point »

The Magical Uncertainties of FREEDOM 251

I have been trying to book ‘Freedom 251’. It is a 3G phone with a 4-inch WVGA resolution display, features a 1.3 Ghz quad-core processor, 1GB RAM, 8GB total storage space and a 3.2 megapixel camera on the back. A 0.3 MP selfie camera and a 1450 mAh battery. And the price a Dinnasouras jaw… Read More: The Magical Uncertainties of FREEDOM 251 »

Change the team! suggest you change the agency

AGK- Man with a Spine. An episode shared by CK GUNTUR. If you want to share an episode from your professional life  do connect with me. It was 1992, I was 23 years old, working as a management trainee in a pharmaceutical company in Ahmedabad. But, I had that inane desire to work in the… Read More: Change the team! suggest you change the agency »

The Ides of March: Are you ready for your next innings?

So, you are happy with your current job. You are doing so well. Everyone praises you. Is that making you complacent? Have you stopped looking at the future?Are you too secure in your current profile? The answers are best known to you. The answers will tell you where you are headed. May be the ‘T-junction’… Read More: The Ides of March: Are you ready for your next… »

SAALA KHADOOS PUNCHING ABOVE WEIGHT

Perfection is always work in progress. So, if someone tells you that SAALA KHADOOS ( Tamil version – IRUDHI SUTTRU) the R Madhavan’s latest film punching above its weight- could have been better- they are stating the obvious. If you look within the sports genre, suddenly India has been producing lot many and lot better… Read More: SAALA KHADOOS PUNCHING ABOVE WEIGHT »

I don’t see peace coming down with kabootar

Mumbai is a city battling with the nuisance of many problems and one of them is really the over population of kabootar (dove).  There are kabootar khanas (where dove can be fed) and people eager to feed.  Everyone is aware of the diseases and allergies caused by kabootars and their droppings, yet the universal symbol… Read More: I don’t see peace coming down with kabootar »

AIRLIFT- Lift the spirits.

There is nothing in the movie and then THERE IS EVERYTHING IN THE MOVIE. It is like a docudrama of a real time event. Timing it with 26th Jan when the patriotic feelings is at its peak is a good move. Not surprising that people clapped at the end of the movie- which anyway was… Read More: AIRLIFT- Lift the spirits. »