When the recent MYNTRA ad opened for comment in the positively inclined diverse set of people who primed themselves for being open, transparent and seeking diversity in opinion- all hell broke lose. Now if you have missed the ad- you can see it here before you proceed further being an opinionated ‘Fly-on-the-wall’ while I reproduce the interesting… Read More »
Sajeev is one of our emergencies and disaster preparedness experts at Aide-et-Action. He learnt a lesson in the Chennai floods. Being a disaster management expert, he is always ready with sufficient stocks of essential food items, milk powder, candles, torchlight, basic medicines, etc. However, after two days of power cut in the Chennai floods, when he… Read More »
It is time that media played its constructive role to the hilt. It must take up and share positive stories, thoughts and action from Chennai. Unfortunately, my experience shows that positivity will not find as much space as the Mukherjea’s. It will die its natural sudden death. The argument that positivity does not sell will… Read More »
The mythology- heritage- Point-of-view junkie in me is having a field day. There are so many perspective and narration of the epic MAHABHARATA that it is logical to fail to differentiate; the re-told story and the original. It seems no one cares. I know it is impossible for anyone to bring out a certified version… Read More »
OOH as a medium has always been sandwiched between traditional and emerging media. The traditional media brigade and the digital prosumers raise critical questions on OOH efficiency and effectiveness. Taking the bull by the horn and to demonstrate Real Power of OOH in driving digital engagement, OAAA (Outdoor Advertising Association of America, representing 90% of… Read More »
Was it the subject or was it the insipid writing that made the book a cross to carry. The last time I left a book unfinished was many years back; hence I ploughed through the difficult task of making sense of the subject for myself. The only thing I can say with surety is that… Read More »
Taking a statement out of the context and then blowing it out of proportion is nothing new for us. We are sensitively emotional people who take people and statements at their face value. And media has perfected the art. Now as the frenzy weakens, I a non-celebrity non-media citizen can find some confidence in attempting to… Read More »
It intrigues me, the pride infected picture of influential literate people before a wall of caged books. The literary ego wall so proudly displayed in the study or the living room. The proudly pose before the books they live by. They are their trophies they have earned. They must be displayed to erase any doubt… Read More »
SOCIAL MEDIA WEEK is still the most happening event in its space. There is a definite growth in live stream watchers and a drop in the delegates physically attending sessions. Full houses were there but not that frequent. On the other side, SMW hit 2000+ people on the live feed. I was also one of… Read More »
I am a prime sucker for books based on mythology. Indian great treatise Mahabharata and Ramayana is a rich source of newer fictional stories as they leave much to interpretation. I enjoy ‘Mythology Without Copyright’ books and have quite a few of them. In my case it becomes easy to be confused about the characters… Read More »
