April 7 to 9, 2016 will see the 11th edition of Goafest. The event has survived a controversies and absenteeism. The team at the helm must be appreciated for doing such a fabulous job. This year afresh the Goafest team meeting important stakeholders – the advertisers, agencies, journalists and past jury members. That is a… Read More: What I want at GOAFEST 2016. »
The year 2015 in advertising communications has seen some tectonic movements, which was much appreciated as they it resulted in the return of quality after the industry underwent a spell of mediocre campaigns. The above is primarily true about AV (TV or Internet), the forefront of Indian traditional and new media. Print lagged behind with… Read More: Why we rarely walk the creative edge? »
More and more campaigns in coming times are expected to break in the digital media. The relationship between digital and TV may never reach the TV–print equation. We know how TVCs are used as the starting point to create a print ad. I am not sure if the brand and agencies are taking concrete steps… Read More: DIGITAL NEEDS NEW STORYTELLERS »
This year been a mixed bag in terms of books that I have read or plan to read. I stayed focussed on business, marketing, advertising and media books, keeping my distance from anything political or fiction. But here are 15 books I believe one absolutely must read (if you haven’t already!) though not all of… Read More: 15 Books to read from 2015 »
The first time I saw ‘Star Wars’ was when I was in school. In fact we were taken by the school Kendriya Vidhyalaya –I, GCF Estste, Jabalpur to the theatre ( I think Sheela Talkies) in 1978-79. It was an awesome experience as was watching my first bond some years later. That was soon followed… Read More: STAR WARS – the forces is back in ‘The Force… »
I have started liking Indigo airline. They have business like efficiency and humane behaviour. The planes are neat and clean. The stark blue spruced up seats welcome you. There is no garbage and the support craft always smiling. They keep you busy by sharing irrelevant information as what city the Pilot belongs to and what… Read More: Not just a silly envelope »
The film Bajirao Mastani is an imaginative story of Bajirao (Ranveer Singh) the Peshwa Pune and Bundelkhand Princess Mastani (Deepika Padukone) who is an expert dancer as she is a warrior. As there is very less recorded history of Mastani, the whole story can be seen as director’s world. Love emerges uninvited between Bajirao and… Read More: BAJIRAO MASTANI- A movie I could watch again for Ranveer. »
When the recent MYNTRA ad opened for comment in the positively inclined diverse set of people who primed themselves for being open, transparent and seeking diversity in opinion- all hell broke lose. Now if you have missed the ad- you can see it here before you proceed further being an opinionated ‘Fly-on-the-wall’ while I reproduce the interesting… Read More: Can you really blame organisations to equate pregnancy with unproductiveness »
Sajeev is one of our emergencies and disaster preparedness experts at Aide-et-Action. He learnt a lesson in the Chennai floods. Being a disaster management expert, he is always ready with sufficient stocks of essential food items, milk powder, candles, torchlight, basic medicines, etc. However, after two days of power cut in the Chennai floods, when he… Read More: Is your brand ready for business calamities like a cloudburst… »
It is time that media played its constructive role to the hilt. It must take up and share positive stories, thoughts and action from Chennai. Unfortunately, my experience shows that positivity will not find as much space as the Mukherjea’s. It will die its natural sudden death. The argument that positivity does not sell will… Read More: Natural Calamity and positive after affects. »
