The mythology- heritage- Point-of-view junkie in me is having a field day. There are so many perspective and narration of the epic MAHABHARATA that it is logical to fail to differentiate; the re-told story and the original. It seems no one cares. I know it is impossible for anyone to bring out a certified version… Read More: RISE OF KALI- Duryodhana’s Mahabharata »
OOH as a medium has always been sandwiched between traditional and emerging media. The traditional media brigade and the digital prosumers raise critical questions on OOH efficiency and effectiveness. Taking the bull by the horn and to demonstrate Real Power of OOH in driving digital engagement, OAAA (Outdoor Advertising Association of America, representing 90% of… Read More: FEEL THE REAL- OOH CAMPAIGN »
Was it the subject or was it the insipid writing that made the book a cross to carry. The last time I left a book unfinished was many years back; hence I ploughed through the difficult task of making sense of the subject for myself. The only thing I can say with surety is that… Read More: The toughest book I ever read: UNTHINK by Chris Paley »
Taking a statement out of the context and then blowing it out of proportion is nothing new for us. We are sensitively emotional people who take people and statements at their face value. And media has perfected the art. Now as the frenzy weakens, I a non-celebrity non-media citizen can find some confidence in attempting to… Read More: Aamir Khan the real victim of out-of-context media reporting. »
It intrigues me, the pride infected picture of influential literate people before a wall of caged books. The literary ego wall so proudly displayed in the study or the living room. The proudly pose before the books they live by. They are their trophies they have earned. They must be displayed to erase any doubt… Read More: Free the caged books »
SOCIAL MEDIA WEEK is still the most happening event in its space. There is a definite growth in live stream watchers and a drop in the delegates physically attending sessions. Full houses were there but not that frequent. On the other side, SMW hit 2000+ people on the live feed. I was also one of… Read More: SOCIAL MEDIA WEEK- Time to go completely ONLINE »
I am a prime sucker for books based on mythology. Indian great treatise Mahabharata and Ramayana is a rich source of newer fictional stories as they leave much to interpretation. I enjoy ‘Mythology Without Copyright’ books and have quite a few of them. In my case it becomes easy to be confused about the characters… Read More: KARAN’s Wife- The outcast Queen. Mahabharata from Uruvi’s perspective. »
Tweet Follow @S_kotnala On the first count it seemed bizarre. LOUIS XIII has commissioned their agency Fred & Farid New York (FF GROUP) to make an ad titled 100 Years. The ad has been made and sealed. It will only be released in 2115. 100 years from now. Director Robert Rodriguez ( Moonwalk production),… Read More: Is 100 year film stunt for LOUIS XIII ( a… »
Tweet Follow @s_kotnala The annual two-day INMA South Asia Conference commences in Delhi today. Like every year, delegates will join in, expecting to learn something new. However, by the evening, the corridor talks will as usual move towards mistrust and collective inertia in Print. The adventurous ones will start eulogising digital and… Read More: Only Print Publishers can evangelise the medium. »
Tweet Follow @S_kotnala So finally with almost 1/3rd of the scheduled reality show being over, BIGG BOSS makes a move. It is one of the best-designed move. What a double bluff. If one is to believe the social media then the interest in the show was waning. Though the TRP may be telling a… Read More: Bigg Boss . The first Double Bluff. Can Housemates see… »
