I doodle and I doodle a lot. In many ways that is my way to concentrate. People know of my passion with doodling. They understand my way. Now with the new SAMSUNG NOTES 5- It has given me a new direction and perspective. Now I can doodle whenever and wherever I want. Though playing around with stylus… Read More: My learning curve doodling on Samsung Notes 5 »
BiggBoss Season 9 (BB9) came to an end yesterday night. Prince was declared a fitting winner among a host of miscast participants. Many viewers including me have been voicing dis-satisfaction. We pledged not to watch if unfriendly Mandana seemingly anti-Indian attitude wins. Her reaching the last 3 stage was a statement on her PR team… Read More: Will opening the house to India rejuvenate BIGGBOSS ? »
I can imagine, the uproar such a campaign would have caused in India. If, that is IF, our Ad Club thought of running such a campaign. I don’t think that will ever happen. We move very small steps. We have taken some positives of pushing for a membership drive with life membership and linking event… Read More: How and why Belgium’s top ad exec donated sperm for… »
The theme for ADFEST PATTAYA 2016 to be held 16-20 Feb 2016 is ‘CREATIVE INTELLIGENCE’. Its logo has been designed by Washington DC based award-winning studio Design Army. The new logo shape personifies the human brain, and represents the infrastructure base for our creativity. In illustrated concepts, the logo is surrounded by impossible shapes and… Read More: Why complicate a simple Logo? Adfest Pattaya. 2016 »
I read the news on ADWEEK / ADFREAK and that made me turn around and re-look at the EGO WALL one has created with time. The trophies and citations stared back- as if they knew what was going through my mind. ‘If, I was to lose them will I miss them, are they important to… Read More: Which award will be missed if it goes missing? Lotus,… »
April 7 to 9, 2016 will see the 11th edition of Goafest. The event has survived a controversies and absenteeism. The team at the helm must be appreciated for doing such a fabulous job. This year afresh the Goafest team meeting important stakeholders – the advertisers, agencies, journalists and past jury members. That is a… Read More: What I want at GOAFEST 2016. »
The year 2015 in advertising communications has seen some tectonic movements, which was much appreciated as they it resulted in the return of quality after the industry underwent a spell of mediocre campaigns. The above is primarily true about AV (TV or Internet), the forefront of Indian traditional and new media. Print lagged behind with… Read More: Why we rarely walk the creative edge? »
More and more campaigns in coming times are expected to break in the digital media. The relationship between digital and TV may never reach the TV–print equation. We know how TVCs are used as the starting point to create a print ad. I am not sure if the brand and agencies are taking concrete steps… Read More: DIGITAL NEEDS NEW STORYTELLERS »
This year been a mixed bag in terms of books that I have read or plan to read. I stayed focussed on business, marketing, advertising and media books, keeping my distance from anything political or fiction. But here are 15 books I believe one absolutely must read (if you haven’t already!) though not all of… Read More: 15 Books to read from 2015 »
The first time I saw ‘Star Wars’ was when I was in school. In fact we were taken by the school Kendriya Vidhyalaya –I, GCF Estste, Jabalpur to the theatre ( I think Sheela Talkies) in 1978-79. It was an awesome experience as was watching my first bond some years later. That was soon followed… Read More: STAR WARS – the forces is back in ‘The Force… »
