Faces And Visuals Nailing the Olympics. Visuals have a story. Here are some names and visuals from the Paris Olympics 2024 that will remain with us and be leveraged in advertising.
Ideas for ethical practices in the Client-Agency ecosystem. Here are few ideas to help push ethical practices in the client-agency ecosystem of Indian advertising and marketing.
The industry must welcome SELF-DECLARATION against misleading communication. The advertising industry must work with the government to iron out the process and welcome the SELF-DECLARATION to fight misleading ads.
ELECTION 2024- Politician Brand Image Impact Politician Brand Image reflects many things, but election results and the runup to elections impact it the most. Here is to Election 2024.
GoaFest – Evolution, Challenges, and the Quest for Balance. GoaFest this year will be on the shores of Lake Powai in Mumbai. It has evolved but still has a few things to take care of.
We have collectively failed- consumer turst. Allowing brands an unchallenged misleading advertising campaign, the industry has collectively failed the consumer trust.
Molley’s Vegetable Stall – Master Class in Customer Relations. Molley, the vegetable street vendor, delivers a master class in customer relations if only you were willing to listen and observe.
Are you responsible for the non-secular Indian Advertising? Someone watching Indian advertising is bound to see India as a non-secular Hindu state. The problem is big and growing by the day.
How Indian advertising stereotyped Yamraj – the lord of death. Lord of Death- Yamraj has been stereotyped in Indian advertising, often presented in a comical trivial context.
Red Label- Chai Pe Social Charcha RED LABEL on the World social Media Day raises a toast to the humble tea- the original social network of the country- the humble tea. Does it benefit the brand?