37th Episode. Sometime in early 1996. Lintas North India office at Mohan Dev Building, New Delhi under the able leadership of Preet Bedi decided to expand its operations. In process, it decided to open a satellite operation at Chandigarh, which could cater to Ludhiana, Jalandhar, Amritsar, Haryana, Punch Kula and Chandigarh. The task was handed… Read More »
The acid test of newspaper advertising is really Dhanteras, the festival where the one-has-to-buy mentality supersedes every economic parameter and pocket size. When retail, regional and corporate clients fight to fill up the prime sqcm in the leading newspapers. A period when the print salesperson feels a bit more wanted and in demand, a time… Read More »
The passionate print guy in me waited through the Navratra for some surprise. I have not seen, heard or read about any Innovation in Print for sometime. Print has moved from Basic innovations: Size, Shape, Position, stapling, sticking and false cover etc., no longer innovations to Technology-based innovations: Gatefold, Double gat fold, Central gatefold, Outer fold, Inner… Read More »
On Friday, we will celebrate Dassera, a festival of good prevailing over evil. This day Rama killed Ravana, the demon with 10 heads, the most learned man of his time but a symbol of evil. Calling out the hidden professionals; the Rama within you to finish the new Ravana thriving in our industry. The power… Read More »
34th EPISODE . 10th JUNE 2008. There was tension in the National Brand team at Dainik Bhaskar Mumbai. It was 10th of June and the rains that started on 1st June showed no signs of stopping. Initially we considered it as pre-monsoon showers but soon along with MET department revised the forecast. Monsoon had arrived… Read More »
33rd EPISODE. This one from 1996-2000 period when I was at Lowe Lintas, New Delhi. It was one of the office parties, definitely not the ‘New Year’ party. Sharing the occasion or the venue may compromise the identity of people in this sensitive episode, so we will avoid that. There was… Read More »
31st EPISODE : 1994. Delhi. HTA (Hindustan Thompson Associates), 35 Jhandewala, Rani Jhansi Road. I was servicing MOTOROLA account and reporting to SAMIR VERMA. He was a relationship-oriented person and converted most of his clients into good friends. RAHUL VERGHESE of Motorola was no exception. Rahul Verghese had recently… Read More »
30th Episode. ‘It does not matter where I get my appetite from till I eat at home’ is a simple but powerful statement. It also packs within it a great learning. In this new digital age, it can be the strength and the variety in your relationship. True… Read More »
First published in mxmindia.com on 3rd September. F.N0. N-4407/10/2014-BC-1 dated 21st August 2014. Govt of India, I&B Ministry. Shastri Bhavan. Government intervenes to help ASCI (Advertising Standards Council of India) ensure channels do not telecast banned ads. A reason to rejoice for consumers. But a clear signal to the industry. REGULATE OR BE READY TO… Read More »
29th Episode: Sometime in 1997 or 1998 . I was at Lintas Delhi. Dev Mehta – a great friend and colleague, used to be the Art person on few of my accounts. It was afternoon. We were returning from a client meeting somewhere in new friends colony or Nehru place in Dev’s car. Dev was… Read More »
