28th Episode I was reading the new book ADULTERY by PAULO COELHO book (to read review click here) when I remembered the incident. What happened that December in the hill station was between two consenting adults. They are well known to me. For the purpose of not disturbing their lives, I have not listed the… Read More »
MARTIN Vs ARNAB promises to be an interesting Reality Shadow Boxing Show. Live today at 3:30pm at ITC Grand Central, Lower Parel. Mumbai. Sources in WPP and IAA requesting anonymity tell us: “A lot went into ensuring Sir Martin Sorrell (SMS) 69, CEO, WPP to agree to converse with Arnab Goswami (AG), the 9pm… Read More »
26th EPISODE — ‘I AM SANKAR’ This belongs to an era when advertising was much fun. People used to be creative in their interactions and induction of new team members. Here I share an incident from HTA ( JWT- 35, Jandewalan, Rani Jhansi Road-Delhi) time. Sankar was heading PEPSI account at JWT. And a new young trainee… Read More »
THE COUNT HTA days. Days of many interesting episodes. This one is one of the simpler client- agency interaction episodes. Client:………………………… MOTOROLA Client representative: … RAHUL VERGHESE Venue: ………………………. SURYA SOFITEL Agency: …………………….. HTA ( 35 Jhandewalaon, Rani Jhansi Road) Agency representative: … Read More »
This week I bring a story that I have only heard. I have not been witness to it, so can not vouch for its correctness. It is JAGBEETI (happened to someone else) and may not be JAGZAHIR (known by all). I am ready to accept denial on this one. HTA (now JWT) Delhi in… Read More »
When the phone rang, it was already late in the evening. We were tired after the press conference. Ready to call it a day. But, then work is work and in a small office a missed call may be a difference between having and missing a client. Philip the media coordination cum PR manager took… Read More »
Some time being the first helps and trust me when I say ‘Good news should travel but bad news should travel faster’ that is experience speaking. For illustrative purpose, I refer to one of the shoot for suiting brand during my early stage of career. Denzil Sequaria was the photographer and a prominent leading Art… Read More »
It was almost dark inside the room. The Seven Samurai’s were standing in a single file before the desk of Don, the Gabbar of the organisation. It’s been some time. None dared to speak. So, what if they were really not at fault. ‘This new breed I tell you’ was all they could think of.… Read More »
(Originally appeared in MXMINDIA.com LINK: http://www.mxmindia.com/2014/06/sanjeev-kotnala-20-things-goafest-must-do-to-be-in-the-reckoning/ ) Goafest 2015 will happen at Goa – that’s as much certainty you have about India’s premier advertising-marketing event. Basking in the glory of a successful Goafest 2014, it’s natural for not to look at the issues and problems with it and try addressing them in Jan 2015. As… Read More »
Keeping few element constant, – this episode of Marketing and advertising also involves shoot at ace photographer Denzil’s studio and another fabric brand being handled by Mudra Ahmedabad – VIMAL. I think I was standing in for Kandarv Jani ( who was unwell or out of station) the executive on account. Think Vijay Nagrare was… Read More »
