Self-Regulation – Make It a Habit.
ASCI ben doing good work on self regulation in Indian advertising, but how effective it will be depends upon brands .
Tag Archives: ADVERTISING
Humour Helps Brands Make Lasting impressions
Brands use Humour to create lasting impact through consistency in approach and relatable storylines- involving the audience
Thank You. Short Story.
Thank You- what does it mean- the two met after ages and memories were muddled. Was it Good. bad or ugly.
THE LAST WALK. Short Story
He remembered the last walk. A walk that is so alive in his mind. The walk of unrealised possibilities- anything was possible then.
ASCI Guideline pe Guideline pe Guideline.
There are enough ASCI GUIDELINE to help self regulation of advertising in india, but the no robust implementation. And that is my issue with these guidelines.
CRED – Well Bowled Ravi Shastri
CRED Ravi Shastri ad in another of the clutter-breaking crazy. Suddenly, the format and the style started making sense. Is there something to learn from CRED.
The Perfume – short story
Her perfume he recognised after so many years, something she has forgotten in his bachelor pad and he still had it with him.
Longlive Goafest
Goafest 2022- the first time I am not attending the event. Here are a few things from past editions – How Goafest has changed through time.
Blame Brands for missing IPL Opportunity.
IPL. is on and the brands don’t seem to exploit the opportunity well enough. Who is to blame, brands- creatives or the strategist.
TIME TO RETHINK- GAMBLING RESPONSIBLY.
The government is known to act slowly and is constrained by the operating laws. Most of the time, the government tries to manipulate, control and at times ban the consumption of things that are addictive or can lead to addictive or polarized behaviour. Things that may be against the moral and ethical fabric of family… Read More »
