Enhancing message effectiveness with multiple creatives.
Strongly recommend using multiple creatives units to enhance the message’s effectiveness and widen the reach with impact and relevance.
Tag Archives: ADVERTISING
Purpose-led Vs Without Vs Forced- The purpose hierarchy
Is being purpose-led that important in life and business? Should you discover or force a faked purpose for advantage?
My Annual wish list- Advertising, Marketing, Media & More.
My annual wish list revolves around advertising, marketing, media and life. is a long one and it has hardly changed through the years.
Self-Regulation – Make It a Habit.
ASCI ben doing good work on self regulation in Indian advertising, but how effective it will be depends upon brands .
Humour Helps Brands Make Lasting impressions
Brands use Humour to create lasting impact through consistency in approach and relatable storylines- involving the audience
Thank You. Short Story.
Thank You- what does it mean- the two met after ages and memories were muddled. Was it Good. bad or ugly.
THE LAST WALK. Short Story
He remembered the last walk. A walk that is so alive in his mind. The walk of unrealised possibilities- anything was possible then.
ASCI Guideline pe Guideline pe Guideline.
There are enough ASCI GUIDELINE to help self regulation of advertising in india, but the no robust implementation. And that is my issue with these guidelines.
CRED – Well Bowled Ravi Shastri
CRED Ravi Shastri ad in another of the clutter-breaking crazy. Suddenly, the format and the style started making sense. Is there something to learn from CRED.
The Perfume – short story
Her perfume he recognised after so many years, something she has forgotten in his bachelor pad and he still had it with him.
